After using the product selection method to screen the products and operating for a period of time, hot-selling products began to appear, and gradually there was a stronger interest in certain products and categories. As the research deepened, our professionalism in products, categories and industries became higher and higher. In the process of contacting suppliers, we became more and more familiar with upstream supply chain resources. At this time, the product selection direction can focus on the current category and conduct in-depth mining. This is the category in-depth mining method.
When using the category in-depth mining method to select products, sellers must be able to “endure loneliness and keep their hearts”, that is, after determining to dig deep into a certain category, other categories should be ignored. No matter how hot-selling explosive products appear on the platform, the attitude of “three thousand weak waters, only take a scoop of water” must be maintained. Otherwise, if you always want to chase hot spots, it will be difficult to go deep into the category and do it well.
The category deep mining method requires sellers to believe in the category they focus on. Maybe the market capacity of this category is not too large, but it doesn’t matter. As long as we can hold on, any category is enough for us to take the first step towards success. Making money and accumulating experience can all be achieved by operating a category.
Focusing on a category is not to become a “small and beautiful” seller, but to become a “specialized and refined” seller. Only with higher professionalism and a mastery of every detail of the category can it be easier to discover marketable and profitable products under the category. When we see others succeed, we may only see the tip of the iceberg. Only 10% of the iceberg floats on the water. The category deep mining method is to allow us to discover 90% of the iceberg hidden under the water. After determining that deep mining in a category is our own selection principle, we need to do the following. . Consult suppliers more often. In addition to asking suppliers for professional knowledge, we should also ask suppliers about the products with large current shipments, good quality, high unit price and newly launched products, and then search for these products on the platform, evaluate and conduct in-depth research on these products based on search results and competitor reviews. If the sales volume is good and the profit is high, they can be included in their own selection pool for long-term follow-up.
Sellers should also conduct radial searches around the products currently on sale, such as competitor products and store-related products, extended products, complementary products, etc., only products that are analyzed deeply enough under the category and sell well under the category.
Using the 1688 website to filter out products is only the first step. We also need to put the selected products on the Amazon platform for research and demonstration, and evaluate whether the selection of the product is feasible by checking the number of search results, price, number of reviews and star rating on the Amazon platform. For the products included in the selection pool, sellers should also consult suppliers on the 1688 website to verify whether the product is infringing, whether it is in stock, product parameters and other information. After a product is determined, samples should be purchased from multiple suppliers to compare details such as product quality, price, packaging, weight and supplier services.