The in-site selection method is undoubtedly the most widely used, effective and practical method for Amazon sellers. The reason is simple. Only by basing ourselves on the platform and discovering the currently popular products on the platform can we increase the probability of successful product selection, reduce the probability of failure, and reduce the trial and error costs of sellers in operation. The essence of the second-order selection method of hot-selling categories in the site lies in this.
Specifically, sellers can check the current hot-selling products through the category hot-selling list on the platform, and then refer to the matters that should be paid attention to in the selection of products mentioned above, and then consider whether they have the ability to operate the product in combination with their own resources, preferences, etc. If they have the ability to operate, they will conduct in-depth research on the product and include it in their own product selection range.
Next, let’s take a look at how to do it specifically.
Open any product page and in the process of browsing the product details, you can see a Best Sellers Rank (BSR) column in the Produciinformation column below the product description. This is the sales ranking of different product categories by the Amazon system based on the sales volume of the product. We usually call it the BSR ranking.
Click See Top 100 in the BSR column to see the top 100 products ranked by sales volume in the category where the current product is located. They are the best-selling products in the category on the current platform.
In the Top 100 category hot-selling list, the top 100 best-selling products in a certain category are all included. These products are market-tested products with huge market capacity. Sellers can easily select products that are more suitable for their actual situation and meet market demand based on the top 100 products in the list, combined with their own funds, resources, etc., and consider whether the product is a rigid demand product and whether there is infringement, etc.! And the products selected in this way have a much higher probability of success because they have been verified by sales of other sellers. The application of the second-order product selection method for hot-selling categories in the station is not limited to this.
In addition to providing the category hot-selling list, Amazon also provides several other dimensional lists: New Releases (new product hot-selling list), Movers & Shakers (sales surge list), Most Wised For (best collection list) and Gift ldeas (best gift list). Click each button to view the corresponding list.
The following is a brief explanation of these lists.
Category hot-selling list: It is the category hot-selling products ranked by the Amazon platform based on sales. The ranking is updated every hour. Through this list, we can understand the current hot-selling products in different categories.
New product hot-selling list: It is the ranking of hot-selling products that have been on the shelves for 3 months on the Amazon platform based on sales. It is updated every hour. Through this list, we can understand the hot-selling products that have been on the shelves recently.
Sales surge list: This list is similar to the new product hot-selling list, but the difference is that it reflects the products with the largest sales increase in the same category within 1 day. Through this ranking, we can find products with great potential for growth. If we can conduct an in-depth analysis of the products in this ranking, we may be able to select hot-selling products that are about to explode.
Best Collection Ranking: Sometimes consumers like a certain product, but cannot immediately “chop their hands” to buy it due to factors such as price, so they will put these products in their favorites. Once the price of such products is reduced, the Amazon system will send an email to remind consumers. The most collected products represent the interests of consumers. If you are interested in the products in this list and have suitable product resources and cost advantages, then you may consider including them in the selection range. Best Gift Ranking: If the products you are selling have gift and holiday elements, then you must pay attention to this ranking, which is mainly for gifts. Through this ranking, you can know which products people are more willing to choose as gifts at present, so that you can prepare stocks in a targeted manner before the festival, make arrangements in advance, and do not fight unprepared battles.
Referring to the above dimensions, after sellers enter the sales ranking of the category through any product details page, there will be hundreds of hot-selling products on the platform to choose from. If sellers can carefully analyze the characteristics of these hot-selling products, sellers who originally had no direction can also open up their product selection ideas.
The five lists such as the category hot-selling ranking list are updated frequently. If sellers can follow the above ideas and view, evaluate and filter the above five lists every week, they can find new faces in the list at the first time, and even discover platform hot-selling products.
Of course, some sellers may say that they are not interested in the product category on the current page. How can they view other categories? The Amazon platform provides us with the hot-selling rankings of all categories. Sellers can directly click the Any Department option, and then browse the various categories under any category in turn. Combined with their own resource advantages and preferences, plus the data provided by the platform, sellers can definitely find products suitable for their own operations.
Through the above operations, even sellers who have no product selection direction can easily filter out the hot-selling products on the platform that have been verified by the market. This is the first stage of the second-order product selection method for hot-selling categories on the site. After determining the product selection direction, it is necessary to conduct in-depth and detailed analysis and research on such products and their competition to ensure successful operation. At this time, it is necessary to enter the second stage of the hot-selling category selection method on the site, that is, the competitive product analysis stage. The specific operations are as follows.
In the Product information column of the product details page, in addition to linking the ranking of the product in the big category at SeeTop 100, the Amazon platform can also click on its sub-category to view the ranking under its sub-category.
The Amazon platform once again ranks similar products under the sub-category node by sales volume and presents the top 100 to us. Among these 100 products, we can analyze the mainstream styles of the category, the sales methods of competitors, product combinations, prices, etc. Therefore, the core of the second stage of the hot-selling category selection method on the site is to select competitors.
To sum up, the hot-selling category second-order product selection method on the site is a method of selecting products based on real sales data on the platform, and it is the most suitable selection method for sellers. When using the second-stage product selection method of hot-selling categories in the site to select products, you must carry out the second stage throughout, use the methods of the first stage to determine the direction of product selection, and use the methods of the second stage to lock in learning benchmarks and competitors. With products and role models to refer to and learn from, the success of product selection and operation is inevitable. Sellers should be reminded that since the products on the new product hot-selling rankings and the sales surge rankings have a short shelf time, a small number of product reviews, and not too fierce competition, and the market capacity is large enough and easy to create, it is worth sellers’ focus.
The second-stage product selection method of hot-selling categories in the site can directly and efficiently dig out hot-selling products. It is a fast and efficient product selection method suitable for small and medium-sized sellers. In past experience, many sellers have selected suitable products through this method and achieved rapid growth in performance. Many sellers have adopted this method as the core product selection method of their team for a long time and have achieved fruitful results.