How to use SEO to increase store traffic and sales?
Millions of sellers sell the same products in the same area. This tutorial will help you stand out through search marketing!
Why use search marketing?
Search marketing is a marketing tool that obtains traffic and visibility from search engines through search engine optimization (SEM) and organic search (SEO).
How to improve SEO?
SEO helps your store and product pages rank higher in Google and Yahoo search results, increasing the chances of users clicking on them. To properly optimize search engines, please refer to the following:
● The published web pages have good copywriting
● The web page content is highly relevant to the user’s search needs
● The web page content understands the user’s needs and can help the user
The following are detailed measures you can take to make your store and product pages have better conversion and visibility in search engines
1. Update the store description to match the user’s search needs
Include official terms such as “online store”, “official store”, “official platform”
Include regions → users search for “where to buy iphone in Taipei”
Include users’ interests Message: customer service hours, promotion updates
Publish relevant pictures and videos, gradually improve the visual layout effect
In addition, encourage users to visit your store to make comments after purchasing products. In addition to being regarded as a trustworthy seller, the comments will update the content of your webpage, thereby ranking higher on search engines
2. Optimize product pages to obtain better search results
The following are some common ways to optimize your product pages
Avoid posting the same product items repeatedly – this will cause search engines to mistakenly regard your products as misleading and filter your products
Continuously update your product content – will improve content quality, reset product pages Higher ranking on search engine search pages
(1) Product name
The product name should include the following elements: brand, Chinese and English names, product name, size, model, color
You can fill in up to 60 characters, but it is recommended that your product name be 25-30 characters
(2) Product description
A good product description is usually at least 300-400 characters (rich content) and can be divided into 2-3 paragraphs
Use product keywords appropriately (1-2 times) and avoid filling in too many keywords
Make sure the description is relevant to what the buyer wants or is searching for
Do not use the same keywords for each product Product Introduction
(3) Product Attributes
Add specific product attributes according to product categories
Different product categories will have different attributes for you to fill in
3. Show your Shopee store to users and search engines
(1) On your official website
You can copy and paste the Shopee store link directly to your official website, or use the webpage logo provided here
(2) On your Facebook fan group
Add a “Come and Shop” button to your Facebook fan group: it will guide consumers from your Facebook direct page to your Shopee store. Click here for instructions
(3) On your Instagram
Add a clickable link to easily guide potential buyers from Instagram directly to your Shopee store. Click here for instructions
With this simple SEO guide, we hope you can optimize your store page and attract more consumers!
Original details from shopee official website:
How to use SEO to increase online traffic and sales?
Millions of sellers sell the same products in the same area. Through this tutorial guide, you can stand out through search marketing!
Why use search marketing?
Search marketing is a marketing tool that obtains traffic and visibility from search engines through paid search (SEM) and natural search (SEO). By optimizing your store and product pages through SEO, you can continue to gain traffic and revenue growth without spending a budget
How to improve SEO?
SEO helps your store and product pages rank higher in Google and Yahoo’s search results, increasing the chances of users clicking. To properly optimize search engines, please refer to the following:
Published web pages have good copywriting
Web page content is highly relevant to the needs of users’ searches
Web page content understands user needs and can help users
Here are the detailed measures you can take to make your store and product pages have better conversion and visibility in search engines
1. Update the store description to match the user’s search needs
Include official terms such as “online store”, “official store”, “official platform”
Include region → user search “where to buy iphone in Taipei”
Include information that users are interested in: customer service hours, promotional event updates
Upload relevant pictures and videos for better visual layout effects
In addition, encourage users to visit your store to make comments after purchasing products. In addition to being regarded as a trustworthy seller, comments will also update the content of your webpage and make it rank higher on search engines
2. Optimize product pages to get better search results
Here are some common ways to optimize your product pages
Avoid publishing the same product items repeatedly- This will cause search engines to mistakenly view your product as misleading and filter your product
Continuously update your product content – will improve the quality of the content, which can make the product page rank higher on the search engine
(1) Product name
The product name should include the following elements: brand, Chinese and English name, product name, size, model, color
You can fill in up to 60 words, but it is recommended that your product name is 25-30 words
(2) Product description
A good product introduction usually has at least 300-400 words (rich content) and can be divided into 2-3 paragraphs
Appropriate use of product keywords (1-2 times) , avoid stuffing too many keywords
Make sure the description is relevant to what the buyer wants or is searching for
Don’t use the same product description for every product
(3) Product attributes
Add specific product attributes based on the product category
Different product categories will have different attributes for you to fill in
3. Show the importance of your Shopee store to users and search engines
(1) On your official website
You can copy and paste the Shopee store link directly to your official website, or use the webpage logo provided here
(2) On your Facebook fan page
Add a “Come and Shop” button to your Facebook fan page: This will guide consumers directly from your Facebook page to your Shopee store. Click here for instructions
(3) On your Instagram
Add a clickable link to easily direct potential buyers from Instagram directly to your Shopee store. Click here for instructions
With this simple SEO guide, we hope you can optimize your store page and attract more consumers!
Article source: Shopee official website