Question & Answer (Q&A) is displayed in the center of the product details page. It is a question and answer of consumers about the product. Product Q&A can answer and resolve consumers’ doubts about the product before purchasing to a certain extent. It is based on this that we also attribute product Q&A to the work that must be done for product optimization.
Different from the “Wang Po selling melons, self-praise” style of expression in other parts of product optimization, the questions in product Q&A are raised by consumers and answered by sellers or consumers who receive the questions pushed by the system. However, there are fewer questions of this type. In order to enrich the product details page and increase the activity of the product, many sellers will use multiple accounts to ask questions or invite old customers to help ask questions. There are also some service providers on the market that specialize in providing such services.
In addition to real consumer questions, from the perspective of product optimization and improving the weight of the product details page, when sellers set up product Q&A for products, they should try to focus on product quality details, unique characteristics, differentiated highlights, customer service and other content. When answering each question, the content must be accurate and detailed. In product Q&A, avoid comparing with other sellers and do not slander others, which can also reduce the possibility of your store being attacked by others.
In product Q&A, from asking questions to answering, you can consciously add product keywords, hot words, long-tail keywords, etc. to add points to the product.