AliExpress affiliate marketing is a “pay-for-performance” promotion method. After joining the AliExpress Alliance, in addition to the current exposure of the product, the website will receive additional exposure in the AliExpress Alliance exclusive channel column, and the external site will receive a large amount of alliance traffic.
Merchants participating in the affiliate marketing do not need to pay in advance, the promotion process is always free, and the affiliate commission is only paid based on the transaction orders generated by the affiliate website. AliExpress Alliance is a marketing product that helps merchants to promote external sites and attract traffic. It is charged by transaction volume (CPS), that is, if a buyer enters the store to purchase the product through the affiliate promotion link and successfully trades, the merchant will pay the commission at this time.
Ranking criteria
1. Alliance traffic camp, the product list page will be ranked according to the comprehensive score of multiple aspects, including whether it is a hot product, commission ratio, historical sales volume, etc.
2. Alliance traffic camp, the higher the commission ratio of the product under the same website comprehensive score, the higher the ranking.
3. On the main site of AE website, the sales volume of the alliance has weight calculation in the main search.
Display criteria
Display location: After adding the alliance promotion, the merchant’s products will be displayed in two parts: the internal website and the external site.
1. Internal website – display products through the alliance camp
This camp is the traffic contracting camp inside the website after the external site is diverted to AE. Buyers can search for products according to keywords and categories on this camp. The system will display and recommend products based on the buyer’s historical visits and purchase behaviors. The difference is that this page only displays alliance products.
2. External site – the merchant’s products may be displayed in the following cooperative forms.
It is mainly divided into three parts: international Internet, regional network alliance, and local media.
1. International Internet such as search engines such as Google, social platforms such as Facebook, video platforms such as Youtube, and mobile phone manufacturers such as Huawei and Samsung.
2. Regional alliances are the first-level agents of traffic in the region. Merchants can radiate the world through the key countries of Aliexpress, and expand the first-level alliance of traffic to help expand more traffic, such as Russia’s Admitted and Europe’s Awin.
3. In the middle and lower reaches of the first-level distributors of traffic, that is, local vertical media can be divided into several small parts: shopping guide websites; rebate websites; evaluation or content websites, similar to China’s Xiaohongshu app; price comparison websites; social marketing and Internet celebrity methods.
Promotion timeliness
The buyer first enters the store through the promotion link and starts counting 15 days. If the buyer enters again through the promotion link within these 15 days, then the 15 days will be counted again from the time he clicks the promotion link.
Promotion advantages
1. Free exposure and transaction volume charging.
Affiliate promotion is a promotion method that charges according to CPS transaction volume. Only when buyers purchase products, they need to pay. There is no need to recharge first, nor to invest funds in advance.
2. Controllable costs and visible results.
Sellers can independently select the products to be promoted and set different commissions, and the cost budget is flexible and controllable. The effect after promotion is clear and visible. How much traffic is generated for the store, how many orders are converted by the traffic, and how much is estimated to be paid can be clearly checked.
3. More buyers and accurate coverage.
Sellers who join the alliance can obtain more promotion resources in different countries, different apps, different social media or shopping guide websites and other external channels to increase store sales and market share.
Payment standard
1. Alliance order identification: click on the product external website promotion link + 15 days tracking validity period + place an order.
(regardless of new and old customers, regardless of repurchase frequency, regardless of whether it is wholesale). That is, if a buyer clicks on the advertising link of a product promoted by the alliance and submits an order within the 15-day tracking validity period, it will be identified as an order generated by the alliance, and the alliance commission will be deducted after the transaction is successful.
2. Alliance commission deduction standard: product transaction amount (excluding transportation fees) * product commission ratio (commission ratio when submitting an order), the specific transaction volume price of the product = the final transaction price of the product minus the transportation fee.