The era of product as king no longer dominates the cross-border e-commerce industry, and now it is the era of brand going overseas. As long as you are engaged in the cross-border e-commerce industry, sellers need to have brand strategic thinking, such as the Amazon platform and the OZON e-commerce platform.
1. The importance of brand
Brand building is actually a process of capturing the hearts of customers. Through positioning, shape the image in the minds of users. Competition starts with products and ends with brands. When users understand the seller’s brand, they will spread the product to more people.
2. Brand characteristics of the OZON platform
OZON platform brand certification requires legal persons to have trademark protection rights or protection rights documents.
3. Common methods of registering brands
For sellers who register on the OZON platform for the first time, they must first fill in their personal information on the personal account registration page.
Name
Surname
Registration email
Email password
Fill in personal information to enter the next step, receive email confirmation verification, complete the next step of registration, and continue to complete the information filling.
Country: Russia or abroad.
Organization type: individual or company.
Legal name of the company.
Store name
Sales category
After that, the OZON platform will send an email to the seller’s mailbox to confirm the account activation, and the next step is to add the document to the brand.
How to add the document to the brand?
Go to the OZON backend personal account center, find and click the Products and Prices tab → Certificates → Brand Documents.
Add brand certification documents and fill in the required information, including the following information:
Brand
File type
Trademark registration certificate number.
Description
Document issuance date and expiration date.
Note: When filling in the brand, enter the brand name in the search field and select it from the list. If the brand is not yet registered on OZON, the seller needs to click Request to add a new brand and enter the relevant company and its products in the Add Brand window. The support service will process the request and notify the seller that it is ready in the notification. It will be displayed under the icon in the upper right corner of the seller’s personal account.
Brand document requirements:
For corporate legal persons – trademark registration certificate.
For exclusive representatives, licensees or other persons with exclusive rights – a letter of authorization is required to protect the rights of trademarks or other documents.
Afterwards, sellers can also track the status of documents, edit and delete products-prices → document options.
The above is the characteristics and registration methods of the OZON platform brand compiled by the editor, I hope it will be helpful to you.