Some Amazon sellers can quickly invest in brand promotion, but some Amazon sellers are troubled by the fact that their advertising materials always fail to pass the review. It is really a matter of joy and sorrow. Here are some reasons for the review rejection of brand promotion video materials and the corresponding solutions, hoping to bring some help to sellers.
1. Audio
Reason for rejection: The video has no track and the buyer cannot understand the video content.
Solution:
Silent video materials can only be used if the buyer can understand the advertising content in silence; but it must be explained to the buyer that this video is silent;
If the actor in the video appears to be speaking, there must be sound;
Make sure that the actor’s voice is clearly heard in the advertisement even if there is music or other sounds in the background.
2. Video integrity
Reason for rejection: The video is incomplete, such as a sudden interruption of operation or a sudden termination.
Solution: Ensure the integrity of the video and do not end it suddenly when the actor is speaking or the action is in progress.
3. Website and contact information
Rejection reason: It is prohibited to display detailed contact information in the ad, such as email, website, phone number, hashtag, social media account and QR code, etc.
Solution: No contact information is allowed in the video and must be deleted.
4. Advertising compliance issues
Rejection reason: The ad contains prohibited content or products. General reasons for rejection include:
Static images: There is no animation content in the video, all static;
Language tone: The video contains some horror and depressing language;
Watermark: The video contains video production tools, pictures, watermark sound;
Physician advice: The video includes medical experts such as doctors and nurses, or unproven statements, such as “veterinary approved” or “doctor recommended”;
Medical statement: The product information contained in the video describes the treatment or relief effect of diseases and addictions, such as stress relief.
Solution: Take a look at Amazon’s “Search Ads Creative Acceptance Policy” and remove all products or content that do not meet the requirements from the ad.
The above are the 4 reasons and solutions for Amazon video ads being rejected, I hope it will be helpful to you.