[Background of the problem]
Liu Jing’s company has just launched two types of children’s shoes. In order to occupy the market as soon as possible, it is necessary to upload the products to the AliExpress platform as soon as possible. After a series of operations, Liu Jing is ready to start a complete product listing.
[Preparation required]
Complete the preliminary work related to product release;
Set up the product shipping template.
[Operation skills]
Select the product category. Liu Jing enters the background of the AliExpress platform and clicks “Publish product”. First, he selects the category. According to the actual situation of the company’s new children’s shoes, he selects the product categories of maternity and infant children-children’s shoes-children’s flat shoes, and clicks “I have read the following rules and publish the product now”.
Fill in the content required to publish the product. After selecting the product category, enter the product information filling interface, and fill in five major items in total: The first item is the basic information of the product. According to the basic situation of this children’s shoe, first fill in the product attributes, such as brand, upper material, closure method, flat shoe type, sole material, popular elements, gender, etc., and click Submit. If there are other attributes that need to be supplemented, you can add custom attributes. Next is the product title and product image. The title has a word limit of 128 characters at most. It must attract customers without violating the rules. Liu Jing named this children’s shoe 2017 Spring Canvas Children Shoes for Girls Fashion Kids Sneakers Lacing Denim Kids Shoes Jeans Low Flat Casual Shoes. A maximum of 6 product images can be uploaded. The platform has instructions for the requirements of the images, such as JPEG format, size within 5M, etc. According to the actual needs of this children’s shoe, Liu Jing uploaded the product main picture, oblique detail picture, single detail picture, sole detail picture, content detail picture and shoelace detail picture. The minimum unit of measurement is the starting sales volume of the product. Here, choose pair (pair) and the sales method is to sell by pair (pair). Because there is only one color, choose light yellow. The US size of the shoe is 5.5, 6.5, 7, 8.5. The retail price is the price you see on the website. In “Question 15”, we introduced the price calculation method in detail. The price of this pair of children’s shoes is $11.43 per pair. In the inventory section, you should not only write the inventory quantity, but also determine the inventory deduction method. Fill in 3 days for the delivery period. Fill in CCS15984482 for the product code. Now many stores will shoot videos and upload them to the platform for buyers to experience. The product details page description is a part with more content, including product functional attributes, product details pictures, payment and logistics methods, etc. Here you need to click on the picture to complete the product details page. For example, add product size charts, product details pictures, payment methods, logistics methods, return conditions, feedback information, etc. The second item is packaging information, including the weight and size of the product after packaging, which is used to calculate logistics freight. The weight of this pair of children’s shoes after packaging is 0.3 kg per piece, and the volume of a single product is 20 cm X 18 cm X 15 cm. The third item is logistics settings. You can choose a suitable freight template, such as Liu Jing chose the previously set China Post Small Parcel 300g freight template, of course, you can also create a new freight template here. The fourth item is the service template. You can choose the appropriate service template according to the specific situation, including delivery logistics, transportation time, payment method, return method, feedback reward, etc. Liu Jing chose the service template Service1, which is the service of goods not matching the description. The content of the service is that if the buyer finds that the product does not match the description, he can choose to return or refund. In fact, this is the best marketing position to show the seller’s strength. You can add company office pictures, factory production pictures, warehouse delivery pictures, authoritative certification certificate pictures, product packaging details pictures, etc. here, which can enhance buyers’ trust in the product and make themselves more advantageous than other sellers, thereby improving conversion rate. The fifth item is other information. Group the children’s shoes into Girlsshoes, select 30 days for the product validity period, support Alipay payment, and check the product release terms.
Confirm the listing. After the product information is successfully submitted, the AliExpress staff will review the product information. If it meets the requirements of Alibaba’s information release rules, the released product will be reviewed within one working day.