Shopee is an e-commerce company with many sellers using it. What are Shopee’s operating rules and how do they affect sellers’ marketing strategies and operating models? In this article, we will introduce the Shopee operating rules that sellers must know.
1. Sellers must comply with all rules.
Shopee’s operating rules are formulated in accordance with local, national and international regulations and are listed in Shopee’s Seller Services and Terms. Sellers must understand and comply with all rules, otherwise they may receive warnings or sanctions, and eventually lead to account bans. Sellers can understand these rules by reading Shopee’s Seller Services and Terms, and can check regularly to ensure that their operations meet Shopee’s standards and requirements.
2. Clearly describe the goods and their conditions.
The goods sold on Shopee should be clearly described and meet Shopee’s applicable quality, guarantee and commitment standards. Sellers should clearly describe the condition, characteristics, specifications and other information of the goods, answer customers’ questions in a timely manner, and describe the goods as detailed as possible. Sellers must also clearly mark all accessories or parts included in the product and provide strong physical product support to ensure that the complaint rate of the product is always maintained at a low level.
3. Accurate and effective order processing.
Shopee encourages sellers to process orders in a fast, professional and accurate manner to enhance the customer shopping experience. Sellers must process orders in a timely manner to ensure that the goods are delivered within the promised period. If the seller is unable to deliver the goods on time, then the seller should contact the customer as soon as possible and provide detailed information. Sellers should also update the order status in a timely manner to maintain the integrity and transparency of their operations to customers.
4. Handling of express logistics.
Shopee provides sellers with express logistics services. Sellers can choose to place orders online and send products by express delivery methods provided by the platform. Sellers need to ensure compliance with Shopee’s express delivery policies and standards, including providing accurate express delivery numbers, timely delivery and updating logistics information. If sellers encounter express delivery problems, they should actively seek quick solutions to avoid unnecessary customer complaints and disputes.
5. Handling customer complaints.
Sellers must respond to customer questions and complaints in a timely manner and resolve all possible disputes as soon as possible. Sellers should pay attention to customer feedback and provide reasonable, honest and true solutions to reduce unnecessary mistakes and publicity loss risks. When a dispute occurs between a customer and a seller, the seller should contact Shopee in a timely manner for consultation and assistance, and actively coordinate solutions.
6. Increase positive customer feedback.
Effective customer feedback is very important for merchants to attract new customers and maintain existing customers. Sellers can take the time to write email reminders, ask customers for comments and ratings on transactions, and provide quality services to customers as much as possible. Actively seeking customer feedback can help sellers understand customers’ opinions and views on goods and services, so as to further optimize marketing activities and service quality.
In short, Shopee’s operating rules are to maintain fair transactions and a good shopping experience between merchants and consumers, regulate seller behavior, and are also necessary for sellers. Compliance with Shopee’s operating rules can enhance buyers’ trust and loyalty to sellers, while also maximizing merchants’ sales performance. If you are a seller who wants to operate successfully on Shopee, it is very important to understand and comply with Shopee’s operating rules.