1. Product Delisting
Sellers can close a product at any time before it is purchased. This operation will not delete the record from your inventory, and the SKU and all product information of the product will be retained. In addition, the product can be relisted at any time. There is no charge for closing a product. Click the “Inventory” tab in the background, select the “Inventory Management” option, click the parent body to be delisted, and click the “Stop Selling Product” command. For products that are no longer operated due to various reasons, you can choose to delete the product. For example, if a child body has too many negative reviews, first split it from the parent body, then choose to stop selling, and finally choose to delete. Click the “Inventory” tab in the background, select the “Inventory Management” option, click the child body to be deleted, and click the “Delete Products and Quotes” command. After half an hour, the back-up will show that these children have been deleted. When you delete a product, the SKU and all sales history and product information will be permanently deleted from the seller’s account. Therefore, the SKU and its product information can only be deleted when a certain product is no longer sold in the future.
2. The role of variants in operations
If the seller’s listing is out of stock or has been reviewed, and the traffic is very low, it is difficult to push its ranking up. You can re-establish a listing, then merge them together to make a variant, adjust the previous variant inventory to zero, and then push it according to the new product. Since reviews and Q&A have been accumulated, it is easy to do it. However, the two listings are similar products. Otherwise, the comments will not match, resulting in the failure to achieve the expected increase in traffic. Each variant has traffic coming in. At the same time, multiple variants can give consumers more choices and attract different consumers to a certain extent. Variants can also increase the time consumers stay on the product page and increase the probability of purchase. On Amazon, products with variants generally have more attributes than those without variants, which will increase the exposure of the product to a certain extent, thereby increasing the ranking of the listing.
Amazon uses the A9 algorithm. If there are 5 variants on your listing, when consumers search for such products, due to the large amount of information on your listing, Amazon will give priority to presenting your product to consumers, and the listing with a large amount of information will be ranked before the listing with a small amount of information.