[Background of the problem]
Liu Jing has put most of the products on the shelves, and is also observing the various operating data of the store. Liu Jing found such a problem. Many buyers will leave the store after looking at a few products and finding that they don’t like them, resulting in low visit depth and few orders. He turned to his friend Zhao Jun, who has been engaged in cross-border e-commerce operations for many years. Zhao Jun suggested that he try to use related templates to guide buyers to browse more pages to increase the number of views.
[Preparation required]
Complete the store product listing.
[Operation skills]
Select the type of related template. Enter the store background, open “Manage products”-“Template management”-“Product information module”. After clicking “Create a new module”, the system will ask us to choose which module to create, as shown in Figure 1%7. If you choose “Related product module”, it will default to the most traditional template. Many new sellers use traditional related templates, but traditional templates have many limitations and cannot give full play to their creativity to design templates. Choosing “Custom template” can design according to your own requirements.
Create a new custom template. In fact, you don’t need to know code to customize templates. You can design personalized templates that meet the characteristics of your store by learning two simple techniques. The left frame represents the insert hyperlink function, and the right frame represents the upload picture function. You can design related templates as you like by flexibly using these two functions. First, organize the image materials of the related products you need, and then use the image upload function to upload the images to the template, as shown in Figure 1%9. Pay attention to the width of each image, and try to make the layout neat and orderly without clutter. Although the template is designed, it cannot be clicked yet, because all the added images are pictures. You also need to add a hyperlink to each image so that buyers can see the product information after clicking the image. After all the settings are done, click “Save Template”.
Use related marketing to improve the depth of access. Through step 2, we know how to design personalized related templates. Next, let’s see how to increase the access on this basis, that is, let buyers click more to increase the number of views. In addition to adding buttons to the pictures to let buyers know to click, you can also add promotional materials to attract clicks. The beautified related templates through these factors present another effect.
Is it more attractive? After adding promotional factors and purchase buttons, buyers will have the desire to click in and take a look. Here we just added some simple materials. If we spend more time to study, we can definitely make the associated template more attractive.