If the seller decides not to operate an Amazon store anymore, he or she can choose to close the account and stop providing services. Specifically, the seller can close the store account by following the steps below.
Step 01: Go to the “Seller Account Information” page and click the “Close Account” link in the “Account Management” section.
Step 02: After the operation is completed, go to the “Downgrade or Close Account” section of the “Contact Us” page ① Select the “Request Account Closure” radio button; ② Click the “Next Page” button.
Step 03 After the operation is completed, a prompt box will pop up saying “You have chosen the option to permanently close your account. Are you sure you want to continue?” Click the “Yes” button.
Step 04: After the operation is completed, you can close the store account.
In addition to closing the account by yourself, sellers may also encounter a situation where the platform closes the account because the seller’s operation is not standardized. Generally speaking, there are 5 main reasons why sellers are closed by the platform. The following are interpreted separately.
1. Manipulating buyer comments
Many sellers have their accounts closed because of manipulating buyer comments. Specifically, if the Amazon platform detects that a large number of buyers with bad purchase records and review records have purchased your products, then the Amazon platform will think that the seller may be manipulating buyer reviews and will therefore close the seller’s account.
2. Reasons for account association
Generally speaking, there are two main situations in which accounts are closed due to account association. One is that the Amazon platform finds that the seller operates multiple store accounts at the same time, and asks the seller to choose one account to operate and close other accounts. This situation can actually be solved by merging accounts; the second is that the seller operates multiple store accounts at the same time, and one of the accounts is closed. At this time, because these accounts are related, other accounts may also be closed.
3. Violation of platform rules
The Amazon platform has its own sales rules, and sellers need to follow these rules when selling goods. If the seller has serious violations in operating the store, the seller’s account may be closed.
4. Account performance exceeds the standard
Account performance exceeds the standard mainly refers to the order defect rate and product policy compliance rate of the account exceeding the standard. When these two items exceed the standard, the Amazon platform will consider that the goods sold in the account have quality problems, or that the goods are infringing, and therefore close the account
5. Malicious complaints by others
If the seller receives malicious complaints from competitors, resulting in a large number of returns and bad reviews, the seller’s account may also be closed by the Amazon platform.
When the seller’s account is closed, especially when it is closed by mistake, the seller needs to restore the relevant permissions of the account through appeal. It should be noted that the seller needs to determine the reason for the account closure before appealing, only in this way can a suitable solution be found to increase the success rate of the appeal.
In addition, sellers usually have only two appeal opportunities, so they must seize every opportunity and prepare carefully. It would be a pity if the appeal is not successful due to inadequate preparation.