Foreign trade sellers want to quickly increase the sales of their websites. In addition to giving out various coupons, what other promotional activities can they carry out? How can foreign trade sellers master the promotional methods and quickly accumulate traffic?
Common methods for flash sales.
Flash sales can be divided into many types according to different conditions, such as time nodes, promotion intensity, etc. We will introduce them one by one below.
According to the time plan, flash sales can be divided into two types: full-time flash sales and long-term flash sales.
(1) Full-time flash sales: Full-time flash sales are more suitable for products with higher product value and greater promotion intensity. They can also be called short flash sales. The main purpose is to increase the user activity of the entire website at a certain moment through high-value single products, which plays a good role in diverting traffic.
It is worth noting that before the flash sales officially start at the hour, merchants are advised to preheat the activities through many channels in advance to maximize the marketing effect by allowing the traffic at the concentrated time point to reach a peak.
(2) Long-term flash sales: Long-term flash sales are different from hourly flash sales. Long-term flash sales do not depend on the traffic burst point at a certain time point, because users have a longer time period to think, and the user’s sense of urgency will be greatly reduced.
Long-term flash sales promotions make the single product flow very long or relatively long, but relatively speaking, long-term flash sales activities are usually used to sell some products that are about to sell out, or those with average cost-effectiveness in normal times, and to increase the sales of single products through price reduction promotions. The effect of long-term flash sales and limited-time promotions is not obvious.
Based on the intensity of promotion, common flash sales activities can be divided into the following types.
(1) Uniform pricing flash sales: The uniform pricing model is more suitable for products with similar unit prices, such as the ten-yuan uniform price that is common in our offline supermarkets.
Within the time limit, each product is priced at around 8-13 yuan and sold in a ten-yuan uniform price model. This advantage is that it can attract more consumers to buy through a uniform low price, thereby increasing the customer unit price and product profit.
(2) Super low price flash sales: Super low price promotions are an irresistible temptation for consumers. Allowing consumers to buy products at lower prices can greatly stimulate consumers’ desire to consume.
At the same time, consumers will actively attract more friends to snap up the products, which plays an important role in the rapid spread of the brand. When conducting flash sales promotions, it should be noted that the same product cannot participate in the same flash sales activity at the same time. Merchants should consider the relationship between different users. Regardless of the form of flash sales activities, as long as the goals are the same, product traffic can be quickly obtained and website sales can be promoted.
Because of this, promotions should not only consider how to maximize sales, but merchants should also consider the balance between profits and costs. Comprehensively ensure that the sales and traffic of the products participating in the flash sales achieve the best results.