Many AliExpress sellers have completed the overall construction of their stores, but the sales are not very good. In fact, simply putting the store on the shelf does not play a big role. Marketing activities are the key to increasing sales. So, what are the marketing activities of AliExpress? Let’s take a look.
1. Limited-time discounts.
This type of marketing activity is mainly aimed at newly launched products, pre-sale products, and clearance products. The activity time and products can be determined by the seller. It is a marketing activity that many sellers are particularly keen to participate in.
2. Coupon activities.
This activity is set by the seller independently. The discount amount and usage conditions must be used within the validity period after receiving the coupon. This activity is mainly to stimulate old users to make secondary purchases and increase the purchase rate. Multiple store coupons can be set at the same time to meet the different needs of buyers with different purchasing power in order to obtain more orders.
3. Buy-and-give activities.
The selected gifts must be useful or attractive to users to promote the sales of the main products. Take cosmetics for example. When customers place an order, we will give them free trials, which can not only meet the needs of customers, but also save money for customers.
4. Full discount activities.
As the name suggests, coupons are full discounts, which means that the discount is as much as the amount of full purchases. The purpose of this marketing activity is to encourage consumers to buy more and get more discounts, thereby increasing sales in the store.
5. Second kill activities.
AliExpress’s second kill activities focus more on small profits and quick turnover, mainly to grab traffic and reputation, so similar group buying activities can also be launched at the same time.
6. Direct price reduction.
This is one of our most common promotion methods, but it is not recommended to use it frequently. Under normal circumstances, if there are major festivals, such as 6.18, Double 11, etc., it can be used in high-quality and low-priced products, but the promotion period cannot be too long, otherwise it will reduce customers’ desire to buy and have a counterproductive effect.
The above is the content of AliExpress’s marketing activities. There are many marketing activities on AliExpress, and the effects of each marketing activity are different. Merchants should choose the marketing activities that suit them according to their store conditions and the products they choose. After determining the marketing plan, it is time to plan the plan. Marketing activities are like the martial arts secrets of this platform, which can bring a lot of traffic and increase store sales.