When selecting products, sellers on Amazon Europe should pay more attention to star products such as clothing and accessories, as well as future star product categories such as home, outdoor, kitchen, and auto parts. At the same time, opportunity products such as pets, shoes and toys can also be focused on. In addition, Europe and the United States are similar in culture, language, and customs, so basically popular products in the United States will also be popular in the European market, and vice versa.

The three major categories that sellers on Amazon Japan need to focus on are “office furniture”, “groceries, home, home interiors” and “home appliances PC peripherals”. These three categories have a relatively large demand and good profit margins, and are the key product selection targets for sellers on the Japanese site.

In addition, personal care products, beauty products, and grocery products that belong to emerging categories on the Japanese site, electronic products and auto parts products that belong to growth categories, and toys, clothing and luggage, kitchen utensils, etc. that belong to potential categories are all products worthy of careful consideration and in-depth research by sellers on the Japanese site.