Opening a store on the Amazon platform is completely free. At present, Chinese sellers can join Amazon’s official free “Global Store Plan” and directly open Amazon North America, Amazon Europe, Amazon Japan, Amazon Middle East, Amazon Australia, Amazon India and Amazon Singapore. Among them, the North American site includes three countries: the United States, Canada and Mexico, and the European site includes eight countries: the United Kingdom, Germany, France, Spain, Italy, the Netherlands, Sweden and Poland. Of course, for novice sellers, it is not necessary to open so many sites at the same time at the beginning. You can start with the North American site because the North American site is the site with the largest sales volume among all Amazon sites.
No matter which site you want to open, before officially joining Amazon’s “Global Store Plan”, we need to prepare some basic materials for opening a store, so that when we need to fill in or provide them, we can take them out immediately, so as not to delay the progress of opening a store. Previously, Amazon also accepted individual registration, and an ID card could open a store, but starting from 2020, Amazon closed the individual registration channel and only accepted company registration (individual industrial and commercial households can also register, but it is not recommended). So what specific information is required for company registration? Readers can prepare according to the list below.
1. ID card
①The name on the ID card must be consistent with the name of the legal representative on the business license.
②Must be issued by China.
③Provide color photos/scans of both sides of the ID card. Black and white copies are not accepted. The pictures must be complete and clear.
④The ID card should be valid.
2. Business license
①Must be issued by China.
China: Business license.
Note: Hong Kong, China issues a company registration certificate and business registration regulations.
Taiwan, China issues a company establishment registration form/joint stock company establishment registration form/limited company change registration form/joint stock company change registration form.
②Please provide a color photo/scan of the business license. Black and white copies are not accepted. The pictures must be complete, clear and readable.
③China: The business license should be more than 45 days away from the expiration date.
Note: The business registration regulations of Hong Kong, China should be more than 45 days away from the expiration date.
After we have prepared all the materials for opening a store, we can complete the opening of a store through the official WeChat public account of Amazon Global Store. First, you need to follow the official WeChat public account of Amazon Global Store on WeChat.
Then click to enter the public account, find the “I want to open a store” button in the lower right corner and click it. At this time, you can choose the corresponding site to open a store according to your needs.
There are new site opening projects under the “I want to open a store” column. The so-called new sites refer to emerging sites such as Amazon Middle East Station, Amazon Australia Station, Amazon India Station and Amazon Singapore Station that have been established in recent years.
When you have selected the site you want to open a store, long press to scan the QR code that pops up and fill in your relevant information truthfully. The system will assign different operations managers according to the region/category/annual sales you filled in, and then the operations manager will send a registration link to the registered email address. You can open a store after clicking to register and log in!
In general, the entire store registration process is still very simple. In addition to registering through the official WeChat public account of Amazon Global Selling, you can also complete the account registration through the Chinese official website of Amazon Global Selling (you can quickly find the Chinese official website of Amazon Global Selling by searching the keyword “Amazon Global Selling” on Baidu). The specific registration process is similar to the official WeChat public account registration.
In addition, during the first registration of an account, some novice sellers are inevitably unfamiliar, and may also cause a whole set of company information to be scrapped due to some wrong operations. Therefore, readers must be cautious when officially registering, and read the prompts for each step before operating.
Finally, there is one more thing that needs to be explained to readers. During the registration of a new account, you may encounter video verification or postcard address verification. Amazon will verify the authenticity of the company and verify whether the company address exists by having the company’s legal person and the platform conduct a real-life video, or directly send a postcard to the company address. The account can only be successfully registered if it passes all the audits of Amazon, so the full set of company information must be true and valid, and false information will definitely not pass the Amazon audit.
In addition, if your account registration fails due to problems with postcard address verification or legal person video verification during the registration process, you can change the registered email address, phone number, and phone number, change the network environment, and apply for a second registration with the same set of company information. This will be no different from registering with new information for Amazon.