Although most products in any category will have a certain profit margin and market capacity on the Amazon platform, there is no need to worry about uploading products but not being able to place orders. However, among the many product categories, Amazon also has its own favorite products, which will have more advantages than other products in terms of market capacity and profit margin. So what kind of products does Amazon like?
In 2017, sales of clothing and accessories accounted for the largest share of US retail e-commerce sales (18.7%), followed by computers and consumer electronics (16.7%), third was automobiles and parts (10.7%), fourth was books, music, and videos (8.4%), and fifth was furniture and household goods (7.9%). These top-ranked product categories are what Amazon sellers need to focus on when selecting products, and they are also the products that Amazon North America likes.
According to data officially disclosed by Amazon: Chinese sellers account for about 40% of all sellers in North America, and have a high degree of participation in clothing and wireless electronics categories, especially in clothing, which has maintained a growth trend. Although the home furnishing, home decoration and kitchen categories have grown rapidly, the participation of Chinese sellers still needs to be improved, so these categories require sellers to focus on when selecting products. In addition, among the 15 ranked categories, the participation of Chinese sellers in the personal care category is the lowest, followed by shoes and boots. These are also very potential products and are worth studying.