FBA stands for Fully Shipped By Amazon, which means Amazon Logistics Service. Third-party sellers on the Amazon platform send products in batches to Amazon warehouses. Amazon is responsible for helping sellers store products and completing consumer service operations such as order sorting, delivery, and order returns when sellers receive orders, saving sellers’ energy and allowing them to concentrate on providing sales services on Amazon. Amazon’s FBA logistics system covers 17 global sites including North America, Europe, and Japan, and has more than 175 operating centers around the world.
Decide which products to use FBA
Many sellers will choose some products that sell well or have the potential to become a hit when they do FBA for the first time. After all, FBA requires inventory pressure and has certain risks. It is not realistic to use all the products in the store for FBA. So how to select products that can be shipped by FBA from many self-shipping products? Sellers can focus on the following indicators.
①Select by sales volume: products with higher sales volume can be given priority.
②Select by page views: products with higher page views can be given priority.
③ Pay attention to the Buy Box Percentage: You can give priority to products with a higher Buy Box Percentage.
④ Check the Selling Coach in the background, which contains intelligent recommendations and can be directly referred to.
In addition, there are some categories of products that are prohibited from entering the FBA warehouse, and some categories of products need to be approved before entering the FBA warehouse. All of these need to be understood clearly before sending FBA.
The products prohibited from entering the FBA warehouse include the following categories.
Alcoholic beverages (beer with/without alcohol).
Sky lanterns or floating lanterns.
Vehicle tires.
Gift cards and other tools with storage functions.
Unauthorized marketing materials or products (for example, brochures, price tags or other non-Amazon stickers), Amazon will not accept pre-priced labels or products.
Products that are larger than 365cm x 244cm x 244cm (approximately 144 inches x 96 inches x 96 inches), or weigh more than 68kg (approximately 150 pounds).
Products that require packaging but are not packaged in accordance with Amazon Logistics packaging and preparation requirements.
Loosely packaged batteries.
Damaged or defective products.
Products that do not comply with the agreement between Amazon and the seller.
Products that are illegally copied, reproduced, or manufactured.
Other products that are not suitable for sale on Amazon.
Products that require approval to enter FBA warehouses include the following categories.
Lithium batteries or products containing lithium batteries.
Products containing magnetic materials.
Beauty.
Jewelry.
Shoes, handbags, and sunglasses.
Food.
Sports collectibles.
Videos, DVDs, and Blu-ray Discs.
Products added to Amazon’s Handmade marketplace.
Collectible books.
Collectible coins.
Services.
Non-hazardous goods products (products that Amazon considers hazardous but the seller can provide proof of non-hazardous goods).