The overall review rate on the Amazon platform is low, so Reviews have become one of the sellers’ important “assets”. Brand stores can track all new buyer reviews of their brand products on the buyer review page on the brand control panel. The review data will be posted on the buyer review page within 24 hours after the review is posted on the product details page and will be retained for 30 days. However, non-brand sellers need to refer to their store’s front-end search page every day to promptly discover whether there are any changes in Reviews.
After discovering new Reviews, sellers can conduct targeted marketing. In addition to deleting negative reviews, sellers can also market positive reviews. The simplest way is to click “Comment” under evie to reply.
For example, a buyer left a 4-star review, claiming that the product began to pill after about 10 washes. At this time, the seller should check the buyer’s personal homepage and pay attention to his recent shopping situation. If it is found that there are 3 5-star, 4 4-star, and 3 3-star reviews in the last 10 reviews, and the buyer has purchased similar styles, the seller can conduct precision marketing for him. For example, thank you for your feedback, we are willing to provide a new product, please send us a private message to get a discount code, etc. If the seller receives a negative review, then he should show a good service attitude if he cannot delete it. For example, I am very sorry, we have refunded you in full and solved a problem based on your feedback. I hope you can still choose the products of this store next time. We will wholeheartedly provide you with the best products and services, etc.
Q&A will not be seen in the store background, and the seller can only view and reply in the mailbox. Because Q&A In most scenarios, it is invisible when there is no reply, so the seller needs to reply in time through the backend mailbox. Most buyers who read the Q&A are already interested in the product, so the seller must be professional when replying. When the buyer asks about the size, in addition to giving specific size recommendations, the seller can also provide a try-on instruction and indicate that if it is not suitable, a free return service will be provided, so the buyer can rest assured to place the order.