As cross-border e-commerce sellers pursue the global market, Latin America has become a popular target that has attracted much attention. The per capita income of Latin American countries is comparable to that of China, consumers are optimistic about consumption, and their shopping habits are similar to those of the United States. As the largest cross-border e-commerce platform in Latin America, Mercado Libre has attracted the attention of many merchants. However, for cross-border merchants, there are different differences and issues to pay attention to when registering local stores and cross-border stores on the Mercado Libre platform. Let’s solve the puzzles one by one: What is the difference between Mercado Libre local stores and cross-border stores?
Account restrictions: Mercado Libre cross-border accounts allow the application of multiple sites, while local accounts are limited to operating in one local country. If merchants want to deepen the market of a country, local stores are a more suitable choice and can give full play to the local advantages of products.
Traffic tilt: Mercado Libre has a resource tilt towards local stores, that is, the product rankings of local stores are relatively high, allowing local stores to obtain more platform traffic support.
Policy advantages: Due to the small number of local stores, the platform has more support policies for local stores, and the account risk is relatively low.
Advertising: The backend function of local stores supports traffic entry, and supports accurate advertising through off-site traffic channels such as Facebook and Google. However, cross-border stores do not have this operation support.
Brand operation: Local stores support brand operation, while cross-border stores do not.
Order logistics: Local store order logistics uses local logistics channels, which is more efficient, while cross-border stores must use logistics channels recognized by their own country.
Sales category restrictions: Local stores have fewer sales category restrictions and no size restrictions on products; while cross-border stores have more product sales category restrictions and have size restrictions on products.
For cross-border sellers, the choice of registering a local store or a cross-border store should be determined based on their own business situation and target market. Local stores have more advantages and policy support in the local market, while cross-border stores can cover consumers in multiple countries.
However, for Chinese sellers, when registering a local store on Meikeduo, they will face some challenges, such as the need to solve the IP address and local mobile phone number issues of local stores. These problems can be solved by cooperating with third-party service providers, who provide local IP addresses and mobile phone numbers to help sellers successfully register local stores.
In summary, choosing the right store type, understanding platform policies, and solving local IP address and mobile phone number problems are crucial to successfully entering the Latin American market. As the largest cross-border e-commerce platform in Latin America, Mercado Libre provides abundant market opportunities, and sellers only need to adapt to local conditions and plan carefully, and they will surely shine in this blue ocean market!