Mercado Libre is one of the largest e-commerce platforms in Latin America, with 18 sites in Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Mexico, etc. For Chinese cross-border sellers, expanding into the Latin American market is a very attractive opportunity. This article will introduce the requirements and processes for registering and entering Mercado Libre, helping sellers understand how to enter this blue ocean market with huge potential.
Mercado Libre registration requirements:
Business license of a company in mainland China or Hong Kong, China.
Business license legal person ID card.
Experience in cross-border e-commerce operations, and provide relevant store links.
Documents proving that the store’s monthly sales exceed US$60,000.
Provide the store name and overseas warehouse product delivery plan.
Overseas warehouse sellers need to fill in the information for opening a Mercado store.
Stable and high-quality supply, self-owned brands or brand authorization are preferred.
More than 100 SKUs (Stock Keeping Units).
The average unit price of the product is higher than US$15, and the unit price of the product in the overseas warehouse model is above US$23. It is not a counterfeit or fake product.
Mercado Libre registration process:
Create a seller account: First, fill in the company information as required, including name, contact information, password, country and detailed address.
Log in to the seller center: After completing the account registration, log in to the seller center, enter “My Account”, check whether the “Account/Company Information” is correct, upload the company logo, set up bank account and logistics information, etc., and complete the account information.
Apply for store activation: After confirming that the account information is correct, you can contact the investment manager to apply for store activation. After obtaining activation, you can upload products for sale.
As the largest e-commerce platform in Latin America, Mercado Libre is a market with great potential. Chinese cross-border sellers have the opportunity to achieve considerable business growth in this blue ocean market. After registering and entering Mercado Libre, sellers need to continue to pay attention to product selection, operation and other aspects to ensure the successful operation of the store. Through reasonable product selection and effective operation, sellers can make better use of the Mercado Libre platform and achieve vigorous business development.