As the only multi-category comprehensive B2C e-commerce platform in Russia, OZON has an irreplaceable position in the Russian market. With the deepening of the strategic cooperation between China and Russia on the Belt and Road Initiative, the OZON platform will also become one of the largest e-commerce markets in the Belt and Road region. This article will give a detailed introduction to the advantages, advantages and disadvantages analysis, hot-selling categories and urgent categories of the OZON platform in the Russian market, so that more domestic companies can understand this market with huge investment potential.
I. The position of the OZON platform in Russia.
1.1 The only multi-category e-commerce platform. OZON is the only multi-category e-commerce dark horse in Russia and one of the top four e-commerce markets in Europe. Its average daily UV reaches 5,760,000, making it the largest e-commerce platform in Russia.
1.2 Perfect logistics facilities. The OZON platform has perfect logistics facilities and can implement door-to-door delivery services across 11 time zones. The platform covers more than 130 Russian cities, 2,100 regions, and 75% of local people.
II. Analysis of the advantages and disadvantages of OZON.
2.1 Advantages of OZON. OZON has many advantages: 85% of the Russian Internet is covered, and there are 100 million Internet users; the customer experience is comfortable and the brand is high; the operation threshold is low, and the time for uploading is flexible; the profit is high, and no annual fee or retention is required; the APP ends coordinate with each other and have a variety of promotional tools.
2.2 Disadvantages of OZON. OZON has several shortcomings: the customer service replies to sellers’ questions are too official; the efficiency of manual review of platform products is relatively low; the translation error of Chinese is large; the platform policy is frequently updated; and the store is registered for a long time.
3. Hot/urgent categories.
3.1 Hot categories. The main Russian e-commerce groups come from China (60%), the United States (14%), and Japan (7%). Common clothing, 3C equipment, mobile phone equipment, sports goods, and home electronics are all products that a large number of buyers on OZON are concerned about.
3.2 Urgent categories. Considering the impact of COVID-19, Russians have greatly increased their attention to remote office/learning equipment, pet equipment, and children/juvenile education equipment.
On the whole, as the largest comprehensive e-commerce platform with multiple categories in Russia, OZON platform has huge development potential. For domestic enterprises, in-depth understanding of OZON market characteristics and hot-selling categories, grasping the advantages and challenges of OZON platform will help to better expand the Russian market and seize the dark horse opportunity in this Belt and Road e-commerce boom.