In 2023, the Russian e-commerce platform OZON continued to develop rapidly, attracting more and more Chinese sellers to enter the Russian market. However, on this highly competitive platform, novice sellers need to pay attention to some key skills if they want to quickly place orders in their stores. Today, I will share several practical tips for operating the OZON platform to help you succeed in the Russian market.
1. Choose the right product: Choose products with potential markets, pay attention to product quality, brand and packaging, and highlight the characteristics of the store. The OZON platform covers a wide range of product categories, so carefully studying market demand and choosing products that meet the preferences of Russian consumers will help attract more buyers.
2. Refine pictures: High-quality pictures can attract users’ attention, and the display of details is particularly important. Pay attention to the authenticity of the pictures and the accuracy of the description. Exquisite pictures can increase the attractiveness of the product and provide a more intuitive shopping experience for potential buyers.
3. Make a good title: Carefully design the title to show the characteristics and functions of the product, and pay attention to high-traffic, high-conversion, and high-order keywords. Excellent titles can attract more clicks and conversions, and increase the exposure and search ranking of the store.
4. Reasonable price: Conduct market data analysis, set reasonable prices, avoid low-price strategies, and choose medium-to-high-level pricing. On the OZON platform, reasonable pricing can enhance product competitiveness and ensure the profitability of the store.
5. Understand the rules: Be familiar with and flexibly apply platform rules, and be good at using rules to enhance store operations. Compliance operations are the basis for establishing a long-term and stable business. Understanding platform rules and policies is an important guarantee for ensuring the sustainable development of the store.
6. Moderate advertising: In the early stage, the store traffic is small, so moderate promotion can be carried out. Free or paid advertising can be considered to ensure the quality and effectiveness of advertising. Through moderate advertising, the exposure and popularity of the store can be increased, laying a good foundation for the rapid growth of the store.
On the OZON platform, the key to success lies in the use of effective operational skills. By choosing the right products, optimizing pictures and titles, reasonable pricing, familiarity with the rules, and moderate advertising, your store will gain more exposure and conversion opportunities, quickly attract buyers and achieve order growth.