The success of a cross-border e-commerce platform is inseparable from high-quality product selection and efficient logistics, both of which are equally important. Timely and stable logistics are directly related to buyers’ praise, affecting the platform’s reputation and repurchase rate, and are crucial to long-term development. The OZON e-commerce platform has been continuously optimizing its rules and policies, and logistics optimization has become an important part of it.
Integrated logistics is an upgraded version of third-party freight forwarders, but the quality of different freight forwarders varies. Domestic reputable freight forwarders have not become OZON’s integrated logistics partners, resulting in many Chinese sellers being reserved about integrated logistics and preferring to seek third-party freight forwarders for cooperation. However, the OZON platform stipulates that only OZON officially certified integrated logistics can be selected.
Currently, OZON’s integrated logistics services only cover the following three sites:
1. Longhua District, Shenzhen.
2. Panyu District, Guangzhou.
3. Hong Kong.
The advantages of integrated logistics include:
1. Favorable prices.
2. Easy to communicate with buyers.
3. Easy to deliver, OZON manages the direct delivery process by itself.
4. Easy to track, real-time transmission of all goods status.
5. Wide geographical coverage.
6. Convenient for sellers who are new to the OZON platform to use, just sign a quotation agreement, set up a warehouse, and upload products to use.
7. The logistics process of cancellation and unclaimed goods is more humane, and goods sent to undelivered locations can be returned free of charge, and unclaimed goods and returned goods are also shipped back to the seller at an affordable price.
Although the integrated logistics of the OZON e-commerce platform is not unique, it does have its own advantages. For Chinese sellers operating the OZON e-commerce platform, it is recommended to comprehensively consider the pros and cons of logistics methods and choose a more suitable logistics and transportation method to enhance the seller experience and platform competitiveness.
For Chinese sellers who want to expand into the Russian market, fully understanding OZON’s integrated logistics services and reasonably choosing a cooperation method will gain huge advantages in expanding business and improving user experience. At the same time, OZON continues to optimize rules and policies to create a more profitable business environment for sellers, provide consumers with a better shopping experience, and jointly build a prosperous e-commerce ecosystem.