Ozon is a B2C e-commerce platform in Russia. It was founded in 1998 and is known as the “Russian Amazon” or the “Russian version of Taobao”. As the largest online retailer in Russia, Ozon has emerged as a dark horse in Russia’s cross-border e-commerce with its deep understanding of Russian consumers’ preferences and its comprehensive characteristics of multiple categories.
1. Why choose the Ozon platform?
With the rapid development of the Internet and e-commerce, Russian consumers’ demand for products continues to grow, and the current product categories of the Ozon platform can no longer meet this huge market demand. For this reason, Ozon has set up an investment headquarters in Shenzhen, China, and actively attracts investment from Chinese merchants.
2. The Russian market has huge prospects.
1. Russia has the largest number of Internet users among European countries/regions, ranking seventh in the world. As of 2022, there will be about 129.8 million Internet users, and the Internet penetration rate is as high as 90.5%.
2. Russia’s online retail growth rate ranks first.
3. Compared with other developed markets and China, Russia’s e-commerce market penetration rate is still low, which means there is a large market growth potential.
4. The number of consumers on the Ozon platform has increased by 79% in one year.
5. Perfect logistics infrastructure, with 12 distribution centers, 1.5 million square meters of storage area and 24,000+ pick-up points, to ensure consumers’ shopping experience.
The future development prospects of the Ozon platform are immeasurable, thanks to the support of national policies, population flow dividends, its own popularity and perfect logistics infrastructure. Therefore, for Chinese sellers who plan to expand their business, Ozon is an important partner that cannot be ignored, opening up huge market potential.
In the future development, Ozon will continue to lead the trend of the Russian e-commerce market and become an important partner for Chinese sellers to expand their overseas business. By cooperating with Ozon, Chinese sellers can seize the opportunity of this huge Russian market, achieve rapid growth in performance, and share the brilliant prospects of cross-border e-commerce. Let us look forward to the future of the Russian e-commerce market being brighter due to the wonderful cooperation between Ozon and Chinese sellers!