The most common mistake made by newcomers to foreign trade.
No concept of “trade secrets”.
Since you have entered the workplace, all information in the company is trade secrets and cannot be disclosed to the outside. At the least, it will cause losses, and at the worst, you may bear legal liability. Especially in foreign trade, supply chain information, service provider information, customer information, company information, etc., cannot be leaked.
Ignoring basic skills
Newcomers have just arrived, rubbing their hands, wanting to make a performance, and eager to develop customers, but often ignore the basic skills.
The basic content is:
1. The company and its products.
2. Transaction procedures and terms.
3. Documents.
4. Quotations.
5. Emails.
Don’t use the templates circulated on the Internet for emails. Have your own personality and let customers remember you. No matter how strong your personality is, your personality will inevitably attract what kind of customers.
After writing the letter, be sure to check for typos. The grammar should not be too perfect, and typos should not be allowed. The font should be standardized and the color should not be bright. The subject of the message should be clear and concise. If there is no attachment, you can skip the attachment and express it directly in the body of the email. The attachment sent should not exceed 2M, which is not only easy to cause the email to be bounced, but also the customer may not click on the attachment when he reads 100 emails a day. When you need to send an attachment, forget to bring the attachment when you finish the email.
Try not to send mass emails. Except for the occasional blind cat catching a mouse, there is basically no effect. The worst result is that the customer’s email server directly blacklists you, and then there is no way to talk about it.
Inappropriate communication.
1. Maintain close communication with suppliers, merchants, customers, and the three parties, especially if there are new people, just take the order and ship it. The delivery date here has arrived, but the factory there has not arranged the order, and there is no timely feedback, so the customer will think that your service is poor, very poor. The problem that could have been solved through communication turned out to be irreparable. You can also give the quotation to the customer and forget about it, just develop new customers, regardless of whether the old customers come, and you don’t know that the customer has cooperated with the same industry. Nowadays, instant messaging tools are convenient, and it is not difficult to keep close communication with customers.
2. Don’t send useless messages. A friend said: I send good morning to customers every day, but I was blocked. You can’t disturb customers casually. A trouble must make customers remember you. Don’t send worthless messages. Customers come to do business with you, not to make friends. Even if you want to make friends, you have to cooperate in the future.
3. Don’t throw problems to customers. All we can solve are on our side. Customers are assured, we are assured. As a supplier that customers rely on, this feels good.
4. Don’t slander the other party. Some customers will ask you about the situation of a company. Even if the company is not credible, you can’t bombard it directly unless you have solid evidence and remind customers. This is beneficial to old customers. For new customers, if you slander your peers just to promote your own products, it will only make customers question our professional level and behavior. In addition, new customers don’t know you, so why should they trust you?
5. In case of emergency, wait for the email to pass, and call the customer to confirm. Remember to send the email after the phone confirmation. In short, don’t let the consequences of poor or untimely communication occur.