As we all know, Google has one of the best search portals in the world, while Amazon is the world’s largest e-commerce platform. Hundreds of users use their search engines every day. What is the difference between the two? How can they help sellers increase search volume?
Amazon
Amazon SEO is consumer-centric, and its parameters mainly include: related search terms, conversion rate, comments, ratings, Google
For most people, Google is the search engine. Google will rank search results based on keyword searches. For specific reference, please refer to the following points:
·Website blog or link;
·Website clicks;
·Webpage jump speed;
·Website weight
Similarities between Amazon and Google:
1. The greater the traffic/sales volume, the higher the ranking
Although Amazon pays more attention to sales volume and Google pays more attention to traffic volume, without exception, the greater the traffic/sales volume of similar keywords, the higher the ranking will be.
2. Systematic and continuous optimization
To improve rankings, you need to optimize listings or web pages all the time to create a high-quality experience.
3. Advertising
Both Amazon and Google have advertising services. Sellers can get better exposure by bidding for advertising space. The difference is that advertising revenue is the biggest contributor to Google’s annual revenue, while Amazon’s advertising department cannot do this yet. One of the reasons is that the accuracy of Google’s advertising is much higher than that of Amazon. On the other hand, Amazon still has a long way to go in expanding exposure channels for sellers.
Differences between Google and Amazon
1. Keywords
If you want to improve the ranking of your blog or website on the Google page, the following operations are recommended:
·Use long-tail words to obtain high-quality traffic;
·Maintain the density of keywords and repeat them as much as possible (especially in the title and subtitle);
·Beautify page images based on keywords;
·Use keywords in the description
But Amazon is different. Consumers will not ask long questions to retrieve products, but search around the characteristics of products through main keywords and long-tail words.
A tip for optimizing keywords: Use keywords that are relevant to the product without using them repeatedly.