As the global economy continues to change, the fluctuation of raw material prices has become a challenge that merchants have to face. On the cross-border e-commerce platform AliExpress, merchants may consider adjusting product prices in order to cope with rising raw material prices or seek greater profit margins. However, many merchants are concerned about the impact of such adjustments on rankings. This article will explore the impact of adjusting product prices on AliExpress product rankings and provide some coping strategies and tips to help merchants achieve greater success on the platform.
Will price adjustments affect rankings?
Merchants usually adjust product prices in two situations: one is to float prices up and down, and the other is to allow buyers to modify prices after placing an order and before payment. For novice merchants, they should realize that adjusting prices will definitely affect product rankings. According to AliExpress’s ranking rules, product price is one of the important factors affecting rankings. Therefore, we recommend that merchants act cautiously when adjusting product prices and do not make adjustments at will.
Strategy: Reduce the impact of price adjustment on ranking
Even if merchants have to adjust product prices, they can adopt some strategies to reduce the impact of such adjustments on product rankings:
1. Control the frequency of price adjustments: Frequent price adjustments may be considered violations by the platform, so merchants should avoid changing product prices frequently. Too frequent price adjustments may result in penalties and affect the overall performance of the store.
2. Reasonably grasp the price range: Although it is the merchant’s right to adjust prices, excessive price fluctuations may affect product rankings. Merchants should reasonably grasp the price range and avoid drastic price changes.
3. Choose a discount strategy: Merchants can consider using discounts to adjust prices, which will not only not violate platform rules, but also attract more buyers. Discount strategies can reduce the impact of price adjustments on rankings to a certain extent.
Reasons for not being able to adjust prices
Sellers are usually unable to adjust order prices for the following reasons:
1. Below the discount threshold: If the product price is lower than the discount threshold of the store or platform coupon used by the buyer, the price adjustment will not be successful.
2. Buyers stay on the payment page: When buyers stay on the payment page, merchants cannot successfully adjust prices. At this time, merchants should prompt buyers to close the current order payment page before adjusting prices.
3. Orders that do not support price adjustment: Paid orders and orders with 3C warranty services do not support price adjustment operations.
On the AliExpress platform, adjusting product prices will indeed have an impact on product rankings. However, merchants can reduce the impact of price adjustments on rankings by controlling the frequency of price adjustments, reasonably grasping the price range, and choosing discount strategies. At the same time, understanding the reasons for the inability to adjust prices will help solve related problems. Merchants should consider carefully when adjusting prices to ensure rationality and compliance, and sometimes even need to give up price adjustments to avoid unnecessary impacts. Only through reasonable price adjustments can merchants achieve better sales performance and rankings on the AliExpress platform. I hope that the content of this article can help merchants resolve their concerns about the impact of price adjustments and rankings, and provide some useful guidance for them to achieve greater success on the AliExpress platform.