AliExpress, as a cross-border e-commerce platform under Alibaba, has attracted many merchants to open stores. In this highly competitive environment, merchants need to master various operational skills to stand out. One of the important skills is how to set up product associations to increase the sales and exposure of the store. The following will introduce the product association setting method and usage skills of AliExpress in detail.
How to set up similar products on AliExpress
AliExpress recently launched a new feature called “Group similar product”. Through this feature, merchants can easily set up similar products without having to search for related products on Google Images. The emergence of this feature has greatly improved the convenience of merchants’ operations and made the setting of product associations more convenient and faster.
The role and use of product interlinking tools
The product interlinking tool is a method of adding other similar or different types of products to the product information display page. When buyers browse the product information page, they can jump to other product display pages of interest through other product entrances on the display page. This tool can not only increase the exposure of its own products, but also increase the marketing of products, promote the combination of different products, and thus increase the overall transaction volume.
How to use the product interlinking tool
1. Enter the backend management page of AliExpress.
2. Enter the online product release page and find the “Detailed Description Template” option.
3. In the “Detailed Description Template”, you can find the “Insert Related Products” option.
4. Click the “Insert Related Products” button to enter the “Related Products Selection” interface.
5. In the interface, check the products you need to link.
6. Click the “Insert Products” button to complete the insertion of related products in the current detailed description.
Optimize the display effect of related products
Once the related products are added, these products will display their pictures, names and prices in the detailed description. To keep the page beautiful, you can adjust the name, price and position of the related products.
Listing and displaying related products
When your product is listed, the related products will appear in the product display page with links. Buyers can click on the link to jump to the page of the AliExpress related products, thereby increasing their interest in other products.
AliExpress, as a part of Alibaba, provides a broad platform for cross-border e-commerce. On this platform, product association settings are an important means to increase store sales and exposure. By using the “Group similar product” function and product interlinking tools, merchants can easily set up similar products and related products to achieve better marketing results. Therefore, mastering these setting methods and techniques will help you achieve greater success on the AliExpress platform. I hope the content of this article can solve your problems with AliExpress product associations.