Today’s e-commerce market is highly competitive, and the traffic of the store is directly related to the quality of sales performance. Therefore, store optimization is the key to achieving traffic growth. However, many novice merchants are confused about product optimization and don’t know where to start. In this article, we will share some tips on optimizing products on AliExpress to help you increase store traffic from multiple aspects and attract more consumers’ clicks.
The importance of titles
How to optimize the title of AliExpress products is particularly important. The title plays a key role in product exposure and search ranking. Optimizing keywords and highlights in the title can significantly affect the user’s click-through rate. Therefore, title optimization is crucial. In product analysis, you should pay close attention to the analysis of AliExpress keywords and study the high-quality titles used by competitors who rank high in search rankings. At the same time, it is also necessary to optimize titles according to different languages to meet the needs of a wider range of users.
The key to the main picture
Visual marketing is the core link of the online store. The main picture needs to conform to the foreign aesthetic style, have impact, highlight the product information, and highlight the product brand image. We recommend using white background pictures to meet the requirements of the platform and facilitate display in platform activities. In addition, you can add the product brand logo in the upper left corner to enhance the quality of the product and the trust of consumers.
Product Pricing Strategy
When determining product pricing, the following three points need to be considered:
1. Profit margin: Profits cannot be too low, and should generally be kept between 30% and 50%, ensuring sufficient profit margin to support other businesses and promotional activities.
2. Market reference: Refer to the pricing of peer products, but avoid falling into low-price competition. Understand the market situation, avoid blind pricing, and set prices on the basis of ensuring basic profits.
3. Promotion strategy: Consider leaving a certain pricing space for promotional activities to attract more consumers to participate.
Search sorting optimization
AliExpress product optimization requires search sorting, because search sorting is crucial to click-through rate. When searching for keywords on the platform, search results are displayed by default according to the better matching mode. Due to the diverse behaviors of consumers, reading habits and shopping paths, they can browse results in different sorting methods. Therefore, optimizing search sorting can significantly increase click-through rate and traffic. Some products are not high in the overall ranking, but may perform well in the price ranking or new product ranking, so they need to be optimized according to different sorting methods.
In summary, the optimization of AliExpress stores needs to start from multiple aspects, including titles, main pictures, product pricing and search rankings. AliExpress products can be optimized in all aspects, you can effectively increase store traffic and attract more consumers to click. I hope this article will provide useful help for your AliExpress store optimization and help you achieve better results in the fiercely competitive e-commerce market!