In the field of e-commerce, one of the biggest concerns of online store operators is being demoted by search engines. When the weight of an online store is reduced, it will directly affect the exposure and sales of the product. At the same time, the recovery and improvement of the weight is a very slow and severe process. For AliExpress products, if we encounter the problem of demotion, how should we recover? The following are some recovery methods that can help you solve this problem.
Recovery method 1: On-site search engine optimization
For the optimization of AliExpress’s on-site search engine ranking, we can start from the following aspects:
1. Product optimization: Optimize product information and increase the number of products, which will directly affect the improvement of ranking.
2. Study the ranking rules: Strictly abide by the delivery time stipulated by the platform, pay attention to the rate of good reviews and customer retention.
3. Use window recommendations: Window recommendations are a valuable display channel, and we should make full use of it to attract more potential buyers.
4. Avoid violations: Be wary of improper behaviors such as title abuse, title stacking, attribute selection errors, and category errors. Maintain good communication with buyers and provide high-quality after-sales service and recovery plans.
Recovery Method 2: Buyer Data Application
For buyers in the store, we should continuously optimize the customer service experience, ensure timely responses to customer inquiries and handle subsequent logistics work. In addition, marketing services can be stopped through background tools, and information can be pushed through emails according to the overall needs of buyers to facilitate secondary or multiple transactions.
Recovery Method 3: Participation in Activities
Participating in various activities on the AliExpress platform can quickly and effectively increase store traffic. The platform will hold various activities from time to time, and we should actively participate in them. If our products are of good quality and participate in the activities, both traffic and transaction volume will be greatly improved.
Recovery Method 4: Off-site Traffic
1. Off-site SEO optimization: Optimize global search engines such as Google and blogs. This is a favorable choice, simple to operate, and only takes some time and effort.
2. SNS community marketing: Use global social media platforms such as Facebook, Twitter, etc., as well as local community websites in key countries such as Russia. In the early stage, we can establish a good social circle through soft articles and other methods, and carry out related marketing activities. As the store gradually develops, we can consider formulating a series of incentive policies to encourage buyers to actively participate in activities such as buyer shows, so as to form a good word-of-mouth marketing.
It should be noted that once the AliExpress product is demoted, it takes a certain amount of time to recover. Demotion is different from flow control. The platform will automatically lift it after the flow control expires, but the process of recovery from demotion is slow and difficult. Therefore, we must remain patient and take effective measures to gradually restore the weight and ranking of the product. Through reasonable on-site and off-site optimization strategies, active participation in platform activities, and persistence in providing high-quality products and services, we can gradually improve the weight and ranking of the store’s products.