Improving the ranking of AliExpress products is a matter of great concern to many sellers, because the ranking of products in search results is directly related to whether the products can get the attention of buyers and the chance of transaction. After publishing products, sellers need to pay attention to how to check the ranking of products and which keywords to choose for ranking query, which is a problem that sellers often encounter in the process of operating AliExpress business.
To query the ranking of AliExpress products, sellers first need to log in to the backend management page of the AliExpress platform. Find “Product Management” in the navigation bar and click to enter, then scroll down the page slightly to find the option of the ranking query tool. In the ranking query tool, sellers need to enter keywords, select the corresponding category and country, and then click the query button to obtain the ranking of products in the search results. It should be noted that the official ranking query tool can only query the ranking of the first 20 pages.
In order to better understand the principles of AliExpress product ranking, we need to understand the goal of global AliExpress search ranking. AliExpress’s goal is to first recommend products and sellers with the best service capabilities to buyers. The system will determine the ranking order of products in the search results based on the seller’s service capabilities and the buyer’s purchasing experience. Sellers with good service capabilities will get more exposure opportunities, while sellers with poor performance will have fewer exposure opportunities, thus achieving the effect of survival of the fittest.
In AliExpress search, the degree of title matching is one of the most important factors affecting product ranking. AliExpress allows the length of product titles to be 128 characters, of which the first 30 characters and the last 30 characters are the most important for the weight of search ranking. Therefore, sellers should reasonably arrange the key content of product titles according to the search needs of buyers. The format of the title can adopt a combination of core words, attribute words and traffic words, which can improve the matching degree between the title and the search keywords, thereby obtaining a higher weight. In addition, compared with big brand sellers, small brand sellers do not need to use too many brand words at the beginning of the title. Big brand sellers usually put brand words at the beginning of the title because these brand words have a higher weight for search ranking.
In addition to the degree of title matching, the relevance of the product is also an important factor in determining the ranking of the product in the search results. The search engine will judge whether the store products are suitable for display to buyers based on the relevance of the product. If the relevance of the product is low, or the category of the product is selected incorrectly, the system will make a wrong judgment and cause the product to fail to match the target buyer in the search results. Therefore, sellers must ensure that the product category, keywords, and product description accurately reflect the characteristics and attributes of the product, so as to improve the relevance of the product and increase the chance of ranking.
In summary, improving the ranking of AliExpress products requires sellers to pay attention to multiple factors. By correctly using keywords for product ranking queries, sellers can keep abreast of the performance of products in search results. At the same time, sellers need to pay attention to the matching degree of the title and the relevance of the product to improve the ranking of the product in the search results. By accurately understanding the principles and precautions of AliExpress product ranking, sellers can better manage products and avoid some unnecessary problems. I hope the above information is useful for sellers and help them better manage products on the AliExpress platform and avoid some unnecessary problems.