The cross-border e-commerce market is changing with each passing day. The OZON platform is constantly optimizing its rules and policies to create a better experience for sellers and consumers. Today, the OZON platform has become similar to Taobao in the 2000s. Its huge potential for improvement is constantly being demonstrated, and frequent optimization changes are the norm. Among them, the update and optimization of the product listing part of the OZON platform is particularly eye-catching. The newly added content rating score allows sellers to optimize product details according to system prompts to ensure the integrity of the product. This measure helps buyers understand the detailed parameters of the product at the first time and increase their willingness to buy. The following will introduce the specific situation of OZON product content rating in depth.
OZON product content rating refers to the suggestions for filling in the optional features of the product, which helps to make the product more attractive to buyers. The higher the rating, the more likely buyers are to buy the product. Sellers can find this rating when editing product cards in the product list and personal center. At the same time, the content rating can also be viewed in the CSV report. It should be noted that adult products and media products are currently not subject to content ratings, and content ratings do not guarantee an increase in sales.
To find out how OZON products are rated, simply go to the Products and prices page and click on the content rating next to any product. This will bring up more details on the features you need to complete to get the highest rating.
To improve your OZON product content rating, select the desired product in the product list, click on the product cell, and then click on the Edit product button. When you create and edit a product card, you will see a preliminary rating. This rating will change depending on how many features you fill in. Once you have filled in all the features, click Save and the product card will enter the review process. Once the review is complete, the actual rating will be displayed in the corresponding cell.
OZON product content rating is made up of 4 types of optional features: search features, rich-content and descriptions, multimedia, and additional features, with a maximum score of 100. It is worth noting that mandatory features do not participate in the rating. Search features help group and filter products, while rich-content and descriptions give buyers a more comprehensive understanding of the product. Multimedia includes pictures, videos and 360-degree panoramic photos, while additional features are displayed in the “Characteristics” section. You only need to fill in more than half of the fields to get the highest score.
On the OZON platform, continuous updates are commonplace. Sellers should always pay attention to the official notification emails and backend pages of the platform and keep up with the platform to ensure that they are always at the forefront of the competition. By improving the content rating of the product, sellers can increase the attractiveness of the product, attract more buyers, create more business opportunities for themselves, and achieve more stable development.