With the booming e-commerce industry, more and more sellers choose to open stores on the Ozon platform. However, the setting and changing of store names is an important and complex task, so the regulations and change process of store names on the Ozon platform will be introduced in detail.
1. Store name requirements.
First, understand the requirements of store names to ensure that the store name can pass the review smoothly. The store name should be between 1 and 140 characters long and must not contain the following:
Foul language;
Emojis and special symbols;
Typos;
Store contact information, website links and phone numbers;
Use of words such as “best”, “first” and “most” without certification;
List of product categories;
Other people’s trademark names;
“Ozon” or “Озон”.
Please note that the system will automatically remove spaces before and after the name to ensure the accuracy of the name.
2. Change the store name process.
If you have registered and opened a seller account on the Ozon platform, you can specify the store name in your personal center. If you have “Supervisor” or “Administrator” permissions, you can also change the store name. Here is the process for changing the store name:
In the upper right corner of the personal center, click the user avatar and select “Settings” → “Store Settings” → “Store Information” section.
Click “Change Name” and enter the new name of the store.
The new name cannot be the same as the current name, the name under review, or the name that was previously rejected.
Click “Send” to submit the name change application.
The reviewer will review the new store name within 2 working days. The review result will be notified by email and the status will be updated in the store information tab.
If the new name fails to pass the review, the system will automatically replace it with the company’s legal name or a previously confirmed name.
3. Change the legal name of the store.
If your company’s legal name changes, please notify Ozon by following these steps:
Notify the platform in the chat room or send an email to marketplace.crossborder@ozon.ru.
Attach an official letter detailing the change, which should include the Ozon contract number. The letter must be signed and stamped by the store manager as proof.
Provide a text format of your company card and a scanned copy of the original with the manager’s color stamp and signature.
In summary, managing store names on the Ozon platform involves a series of regulations and processes to ensure the accuracy and compliance of store names. By following the regulations and understanding the change process, sellers can effectively manage and optimize their store information and provide consumers with a better shopping experience.