On the OZON platform, content ratings are suggestions for filling in optional features of products, helping to make products more attractive and increase the likelihood that buyers will choose them. The higher the rating, the higher the exposure of the product in search results. Here are details on how to understand, improve, and calculate content ratings.
1. Understand product ratings.
You can view the content rating of a product in multiple locations:
Products and Prices → Product List Page
When editing a product card in the personal center
Through the API, use the /v1/product/rating-by-sku method
In CSV reports, go to Products and Prices → Product Listings to download CSV product reports
Content ratings do not guarantee an increase in sales, but it is essential to increase the visibility and attractiveness of products on the OZON platform. To this end, we also recommend using other attraction tools such as promotions, preferential prices, and customer reviews.
2. Understand how to improve content ratings.
To fill in the characteristics of a created product, follow these steps:
Select the desired product in the product list
Click on the product cell
Click on the “Edit Product” button
When creating and editing a product card, you will see a preliminary rating. This rating will change depending on the number of characteristics filled in. When all characteristics are filled in, click the “Save” button and the product card will be reviewed.
While reviewing the product card, the content rating field in the product list will be marked as “calculating”. After the review is completed, the actual rating will be displayed in the cell.
3. How to improve the content rating?
To fill in the characteristics of a created product, follow these steps:
Open the product list and select the desired product
Click on the product cell
Click on the “Edit Product” button
Fill in the characteristics
Click on “Save”
For example, let’s decide to increase the content rating of a product from 47.5 points to 75 points. When the required features are filled in, the preliminary rating section will show 75 points, but during the review, the content rating will remain at 47.5 points. If the review is successful and no errors are found, the content rating will become 75 points, otherwise it will remain unchanged.
4. How is the content rating calculated?
The content rating consists of four types of optional features: search features, rich-content and descriptions, multimedia, and additional features. The total score is 100 points.
Search features (30 points): Helps group and filter products, and the score depends on the number of features completed.
Rich-content and descriptions (20 points): Detailed product descriptions and rich content can increase trust, and the score depends on the description length and whether rich-content is included.
Multimedia (25 points): Photos, video covers, videos, and 360-degree photos, and the score depends on the type and amount of multimedia.
Additional features (25 points): The degree of completion of the additional feature field, and the score depends on the number of features completed.
The final content rating can be seen in the product editing mode. These characteristics will determine the exposure and attractiveness of the product on the OZON platform.
Filling in the characteristics of the product will help improve the visibility and attractiveness of the product on the OZON platform, thereby bringing more buyer attention and transaction opportunities.