On the Ozon platform, adding new products is a key process that directly affects the display and sales of products. In order to help sellers better understand how to fill in all the features and add products smoothly, the whole process will be explained in detail below, including the main features of the product, product features, product pictures and videos, and the steps to check and save the product card.
1. Fill in the main features.
Go to “Products and Prices” → “Add Products” and click “Manual”.
Click “Fill in More” to ensure that all necessary information is filled in and all changes are saved in the draft.
Choose which category buyers will see the product in. Each category has its own sales commission.
Enter the product name and make sure the name meets the platform’s requirements so that the product card can pass the review.
Choose whether to create a variation.
Enter the item number.
Enter the pre-discount price and the new price of the product. Make sure the pre-discount price is higher than the current price.
Enter the weight and dimensions of the product after packaging.
Click “Next”.
2. Enter product features.
Product features vary depending on the category. It is recommended to fill in non-mandatory fields to make the product more attractive to buyers and easier to search.
3. Add product images and videos.
Upload at least one image to create a product card, and you can add up to 15 images, including:
Main image: the first image on the product card.
Additional images: displayed in the gallery after the main image.
Color swatches: only for products with color variants, used to select product variants on the card.
Make sure the uploaded images meet the requirements. You can upload videos, video covers, and rich content in the Media tab for display on the landing page.
4. Check and save the card.
Please check the product information and filled features carefully.
If everything is correct, click “Save Product”, and the product will appear in the “Products and Prices” → “Product List” section.
If other sellers are already selling similar products on Ozon, after approval, the offer will appear at the bottom of their product card, the specific location depends on factors such as warehouse inventory, price, storage warehouse and creation date.
Through the above steps, you can successfully add new products on the Ozon platform and ensure that the product information is accurately and completely displayed to provide a better shopping experience.