With the rapid development of cross-border e-commerce, the sale of branded goods has become particularly important in terms of protecting brand rights and ensuring the legitimacy of goods. In order to protect brand rights, the Ozon platform has stipulated the document requirements for different sales rights granting schemes. This article will explore these schemes in depth, clarify the required documents, and how to ensure brand protection.
1. Brand = Seller → Ozon
This is the simplest sales rights granting scheme. You only need to provide a trademark registration certificate to ensure that you have the legal sales rights of the brand. The trademark registration certificate is an authoritative proof and the basis for ensuring that the brand is legally sold on the Ozon platform.
2. Trademark holder → Seller → Ozon
In this case, one of the following documents is required:
Agreement with the trademark holder: Such as a license agreement, distribution agreement, sales and purchase agreement, etc. This agreement proves that the right to use the brand has been obtained.
Documents issued by the trademark holder to grant the right to use: Such as an information sheet, a notice, an authorized representative identity certificate, etc. These documents clearly state that the right to use the trademark has been granted.
3. Trademark holder → Authorized representative → Seller → Ozon
If an authorized representative is involved, the situation will be more complicated. The following document packages need to be provided:
Agreement with the authorized representative: Such as license agreement, distribution agreement, sales and purchase agreement, etc. This agreement proves the cooperative relationship with the authorized representative, including the right to use the brand.
Documents issued by the authorized representative to grant the right to use: Such as information sheets, notices, authorized representative identity certificates, etc. These documents clearly state that the authorized representative can grant the right to use the trademark on behalf of the authorized representative.
Documents issued by the trademark holder: This document grants the right to use to the authorized representative and transfers the trademark rights to a third party, ensuring the legality of using the trademark.
If the supply chain is more complex and involves more participants, the above rules need to apply to each participant to ensure the legality and brand protection of all links.
Guarantee brand rights and legal sales
In order to safeguard brand rights and ensure the legality of sales, the Ozon platform has adopted clear regulations. Complying with these regulations and providing the required documents will not only help sales go smoothly, but also provide consumers with a safer and more reliable shopping experience, achieving a win-win situation.