Content optimization refers to updating the copy, images, links, and even code on a web page to improve the page ranking through search engine algorithms, thereby helping your target audience find you. Content optimization is crucial for a website to attract more visitors. By writing high-quality, optimized content, sellers can attract more traffic for free.
1. Research keywords.
Keyword research is the first step in SEO copywriting and content creation. Sellers need to start from the perspective of their target audience, research what they search for, the language they use when searching, the relationship between the search content and your business, and use these accurate terms when writing articles.
2. Optimize web page titles.
Optimizing web page titles can help improve SEO rankings. Sellers will strive to make web page titles more attractive and relevant to other content on the web page. It is recommended that the title should be between 50 and 60 characters to avoid being truncated in the search engine search results page.
3. Create a compelling meta description.
Meta Description is very important and is displayed in the search results under the page title. It does not directly affect the ranking of the website, but it will attract the attention of searchers again. Meta descriptions that attract users can help increase clicks. In addition, it is recommended that meta descriptions be limited to 155 characters.
Fourth, add internal and external links for SEO.
Increasing links can make your content considered a reliable reference by search engines and target audiences, while external links are linked to reliable and authoritative sources to support your content statements, and internal links provide target audiences with links to other relevant content in the website. It is recommended that all links use the correct UTM and open in a new tab page so that readers can see other resources without leaving the original content.
Five, use eye-catching pictures.
Sellers may consider adding some relevant and interesting pictures and alternative texts. Clear pictures can stimulate people’s curiosity and inspire them to read your content, while also bringing social sharing.
In summary, using SEO strategies to optimize content can help websites get free visits, and it can also help sellers stand out from many competitors. Sellers should also pay attention to it.