Under the dual influence of the rapid development of the Internet and economic globalization, the cross-border e-commerce industry has taken off, especially Thailand in Southeast Asia has become a must-fight place for major cross-border e-commerce platforms, and the big cake of Thailand’s cross-border e-commerce market has been favored by major cross-border e-commerce platforms. In addition to the rise of local e-commerce companies, internationally renowned e-commerce platforms such as Amazon and Alibaba have also joined in. It can be said that the competition in Thailand’s local e-commerce market is very fierce. Today we will talk about why Thailand’s e-commerce is not easy to do?
1. Fierce competition.
Unlike other regions, Thailand has a special geographical environment. The Thai e-commerce market is fiercely competitive, including the participation of local and internationally renowned e-commerce platforms. This means that entering the market requires competing with other companies, especially in terms of price and product quality. And from another perspective, it can be said that the cross-border e-commerce market in the region has gradually become saturated, which has increased the difficulty of opening up the market. Therefore, it is difficult to gain a foothold without certain capabilities.
2. Shopping needs and audience groups.
Understanding Thai people’s shopping habits and consumption preferences is the key to successfully conducting e-commerce business. Thai consumers have a special preference for high-quality and low-priced products, and pay attention to product evaluation and word of mouth. Female consumers occupy an important position in the Thai e-commerce market, and there are already countless sellers of such products in the Thai market, which will invisibly increase the difficulty for novice sellers.
3. Payment methods and logistics.
The most popular payment methods in Thailand are cash on delivery and ATM bank transfers. Most e-commerce transactions still use cash on delivery, which poses a challenge to logistics and inventory management. Developing logistics methods suitable for Thailand and providing diversified payment methods can improve the satisfaction of consumer groups.
For novice sellers, if there is no certain financial support, especially for small and medium-sized sellers, this will increase investment costs.
4. Compliance requirements of the Thai government.
The Thai government has been working hard to promote the compliance of the e-commerce industry and create a fair competition environment for foreign and local e-commerce companies. This may increase the complexity and cost of e-commerce operations.
Novice sellers need to have a sufficient understanding of the local policies in Thailand so that they can avoid detours.
Why do people say that e-commerce in Thailand is not easy to do? The biggest reason is that the cross-border e-commerce market in Thailand has been put on the right track. Although this seems to be more friendly to novice sellers, sellers tend to be saturated. It is really difficult for those small and medium-sized novice sellers to develop for a long time.
The above is one of the many reasons why e-commerce in Thailand is not easy to do. However, challenges and opportunities coexist. If there are disadvantages, there must be advantages. If you are determined to do the Thai market, you must be fully prepared, such as preliminary market research. When selecting products, you must ensure the quality of the products, keep improving, and find the selling points of your own products. Only in this way can you have a chance of survival. For novice sellers, you can learn more about the product selection and operation mode of your peers, and then find their highlights, and then adjust them according to the specific situation of your own store. This can reduce the error rate, but you must not copy and paste, after all, every store is different.