Unlike domestic e-commerce platforms, not every seller on Amazon has a shopping cart, and it may even be lost. Sellers sometimes don’t know what the reason for the loss is. Now we will understand the reasons why Amazon sellers reveal the loss of shopping carts.
1. The price increase is too large, resulting in the loss of shopping carts. Price is a very important factor for Amazon to consider shopping carts. If the price rises too much at a time, it is easy to cause the shopping cart to be lost. On the one hand, Amazon avoids the bad buying experience brought to platform buyers by a sharp increase or decrease in prices. On the other hand, if the price rises too much, the shopping cart is also easily snatched away by other low-priced sellers. Therefore, when the seller adjusts the price, it is recommended to make multiple small adjustments to reduce the impact on the shopping cart.
2. Being followed and the shopping cart is lost. When the product is sold, the situation of competing for the shopping cart occurs. Amazon will judge and allocate shopping carts based on comprehensive factors such as the sales volume, performance, timeliness of delivery methods, and price of the seller’s account. If the seller’s account has better comprehensive capabilities, the chance of getting a shopping cart will be higher.
3. Change product information significantly and frequently. As we mentioned before, do not change the product title, main picture and category at will, it will directly affect the ranking and weight of the store. High-frequency changes cause the Amazon system to think that the product is abnormal, resulting in the loss of the shopping cart. 4. The product has no sales for a long time or the sales volume has dropped sharply, the product performance is poor, and the shopping cart is lost. Assuming that the store product has a long-term poor conversion rate and poor sales, the platform believes that your product is not highly matched with the buyer and the buyer does not need it. In this case, it is easy to lose the shopping cart. On the contrary, if the platform believes that your product is in high demand from buyers, the conversion rate and sales volume are good, the shopping cart win rate will be higher, the traffic will be more, and the orders will be more.
5. Receive bad reviews. Receiving bad reviews will affect the ranking and weight of the store, thereby affecting sales and causing the loss of the shopping cart.
6. Insufficient inventory, FBA is out of stock, and there is not enough inventory. Amazon will think that you can not provide more consumption opportunities for buyers, so you may also lose the shopping cart. Therefore, a reasonable plan must be made for inventory to ensure that there is enough inventory to avoid the loss of the shopping cart.
7. FBM delivery takes a long time. Generally speaking, the acquisition rate of the shopping cart for new products is low, and coupled with the shipment of Amazon FBM, the possibility of winning the shopping cart will be even lower. Therefore, if you want to get the shopping cart and receive more orders, it is recommended to choose FBA. 8. Poor store performance score. Due to high order defect rate, increased return rate, long response time for buyer message reply, low buyer satisfaction and other reasons, the poor store score will also be listed as a key investigation object by Amazon, thus limiting the function of the shopping cart. Therefore, the seller should ensure that the store’s order defect rate, cancellation rate, delayed delivery rate and other indicators must be kept in good condition.
9. Cross-platform pricing is too low. If the Amazon system matches with other platforms or channels and finds that they sell the same product at a lower price, the shopping cart will also be lost because Amazon does not allow the price of the platform to be higher than other platforms.
10. The product is complained by the seller. The seller is complained or reported by Amazon buyers for product problems, resulting in a high product return rate, poor reviews, and shopping carts will also be restricted.
On Amazon, not all sellers are eligible to win the shopping cart, and not just one seller is rewarded. And according to the performance of the store, reward buyers with greater demand and better listings to help the best listings get more orders.