As a seller, no one wants his account to be closed, because it means that all the investment in this account will go down the drain. However, some sellers who want to “make quick money” expect to make huge profits through the Amazon platform in a short period of time, so these sellers use a series of “unconventional means” to create “hot” products one by one, which leads to the closure of many seller accounts.
The following summarizes some reasons why seller accounts are closed.
1. Manipulation of comments
Among the reasons why seller accounts are closed, manipulation of comments accounts for the largest proportion. The Amazon platform monitors comments through its own algorithms, and in these algorithm logics, the quality of buyers and the shopping environment are one of the key factors. When a buyer with a large number of bad purchase records and review records purchases and evaluates your product, your seller account will be recorded by the Amazon system, and when your seller account repeatedly encounters this situation, your seller account faces the fate of being closed.
2. Account association
Account association is also one of the reasons why seller accounts are closed. There are two main situations in which seller accounts are closed due to account association. One situation is that all accounts in multiple associated accounts are operating normally, but the Amazon system detects that there are multiple seller accounts under the name of the same seller. At this time, the Amazon platform will let the seller decide which account to keep and close the seller’s other accounts.
Another situation is that there are multiple seller accounts under the name of the same seller, one of which is closed for various reasons, and the Amazon system detects that other accounts under the name of the seller are related to the closed account, then the other accounts under the name of the seller will also be closed. This situation is relatively rare.
3. Violation of sales policy
There are many reasons for violating sales policies, the most common of which is selling products that are restricted by the Amazon platform, or the products sold by the seller may cause personal injury to the buyer, contain some misleading words, etc. Generally, the Amazon platform will check these products through category review and other methods during the listing process of these products, but it cannot be ruled out that some products will have related problems only after passing the category review and listing.
Due to this reason, there are more cases where product links are removed, and there are fewer cases where seller accounts are directly closed, but sellers should not take this lightly.
4. Account performance exceeds the standard
Account performance is something that sellers should pay attention to frequently in their daily operations. Once the account performance is found to be exceeded, it should be handled in a timely manner. Account performance exceeds the standard mainly because the account’s order defect rate and product policy compliance exceed the standard. If sellers want to prevent these two problems from happening, they must strictly control the quality of their products and ensure that their products do not infringe. By doing these two things, the problem of account performance exceeding the standard can be basically prevented.
5. Abuse of variant policy
In order to facilitate buyers’ shopping, the Amazon platform places products of the same nature but different models or colors in the same product interface in the form of variants, and these products can share product reviews and Q&A information.
However, this “hitchhiking” method also allows many sellers to take shortcuts and forcefully merge many unrelated products by uploading them in a form, which not only disrupts the product order of the Amazon platform, but also brings inconvenience to buyers’ shopping. Therefore, the Amazon platform has begun to vigorously rectify this abuse of variant policy since 2018.
On the Amazon platform, only product model and color variations are allowed. When the seller’s products are not set up with variations due to differences in models or colors, the seller’s behavior is an abuse of the variation policy, which is very likely to lead to the closure of the seller’s account.
6. Malicious complaints
Malicious complaints are also one of the reasons for the closure of seller accounts. On the Amazon platform, some sellers deliberately discredit competitors in order to monopolize a certain product category, and even maliciously complain about competitors, resulting in competitors’ seller accounts receiving a large number of returns, bad reviews, and Amazon Mall transaction guarantee claims in a short period of time, which led to the closure of competitors’ seller accounts. If your seller account is closed for this reason, all you need to do is prepare information to prove your innocence.
The above are six reasons why Amazon seller accounts are closed. I hope it will be of reference to you.