When selling goods on the Ozon platform, it is crucial to choose the right product category. Product categories determine sales commissions, product features, and position in search results. This article will explore the importance of Ozon product categories and provide guidelines for selecting categories to help sellers optimize the product listing process and improve sales results.
1. The impact of product categories.
Sales commissions: The sales commissions of products in different categories are different. Reasonable selection of categories can help control costs and ensure maximum profits.
Product features: Each category has its own set of characteristics to describe the product. The right category can show the key features of the product and increase its attractiveness.
Position in search results: Product categories directly affect the ranking of products in search results. Choosing the right category can increase the visibility of products and attract more potential buyers.
2. The importance of choosing the right category.
Audit approval: Choosing the right category can avoid the product being rejected due to category errors and increase the success rate of product listing.
Increase exposure: The right category can make the product easier to find in related searches and category browsing, and increase exposure.
Provide accurate information: The right category can allow buyers to understand the characteristics and uses of the product more accurately, and increase the confidence of purchasing decisions.
3. Guide to selecting categories.
Choose carefully: When creating a product, be sure to carefully select the category that suits the product, because once selected, you will not be able to change it yourself.
Use category search: Before creating or uploading a product, it is recommended to use the category search tool to accurately determine the category.
Reference category and type reference manual: Understand the characteristics and sales commissions of different categories, and ensure that you choose the category that best suits the product.
Avoid restricted categories: Do not try to add products from restricted categories to similar categories to avoid product review rejection or sellers being blocked.
How to change categories: If you choose the wrong category and need to change it, please contact support and follow the instructions.
Conclusion: Choosing the right Ozon product category is a key step to optimize the product listing process and improve sales results. Reasonable category selection can reduce costs, increase product exposure and provide accurate information, creating a better shopping experience for both buyers and sellers.