On the OZON platform, outdated products not only have a negative impact on sellers’ sales and buyers’ convenience, but may also affect overall sales indicators. It is crucial for sellers to understand why products are judged as outdated and how to optimize products to avoid being hidden. This article will discuss in detail the outdated product management measures of the OZON platform, the possibility of restoring hidden products, and how to optimize products to avoid being hidden.
1. Definition and impact of outdated products.
Outdated products: Products that have not been sold in the past 60 days are judged as outdated products.
Impact: The existence of outdated products will have a negative impact on other sellers’ on-sale products, buyer convenience and overall sales indicators, so they are hidden by OZON.
2. Why is my product outdated?
Product analysis: Sellers should carefully analyze the differences between hidden product cards and non-hidden product cards or similar products of other sellers.
Product optimization suggestions:
Fill in detailed attributes: Fill in as many attributes as possible when creating a product.
High-quality pictures: Take high-quality original pictures.
Detailed description: Describe the product in detail in Russian.
Competitive price: Set a competitive price based on the product type and similar products of other buyers.
Content rating: Refer to the suggestions of the “Content rating” tool to increase the attractiveness of the product.
Third, restore hidden products and preventive measures.
Restore hidden products: Hidden outdated products cannot be restored, but you can contact customer service and raise questions, indicating the hidden products and why you think the products are mistakenly hidden.
Create new products: Follow the design requirements and the available limit for creating products when creating products, and do not completely copy the expired products that have been hidden. Modify the product card to avoid being hidden again.
Fourth, strategies to prevent products from being hidden.
Seasonal products: Archive products that are not in season.
Regular price adjustment: Adjust the price of the product on time.
Use Ozon promotion tools: Products that open Ozon promotion will not be hidden within one month after paying the service fee, providing a certain display time.
Conclusion: Reasonable management of product inventory and optimization of products are the key to maintaining the competitiveness and visibility of products on the OZON platform. Sellers should actively adopt the suggestions of the OZON platform to optimize products and implement effective sales strategies to ensure that products are not hidden and improve the buyer’s shopping experience.