If Amazon is a retail or wholesale seller, the seller needs to share the shopping cart with multiple sellers in the same seller list. The percentage of the shopping cart is a very practical indicator. If the percentage of the seller is relatively low, it means that the offer of the listed seller is not always visible when the buyer visits.
For example, if the percentage of the seller’s shopping cart is 25%, it means that only 25% of the buyers can click the seller’s offer “Add to Cart”. If the seller is a retail or wholesale seller, this indicator is more important. This means that there are too many sellers or the seller’s product price is too high.
If the seller is the seller of his own brand and the only seller of the list, then theoretically the percentage of the seller’s shopping cart should be 100%. If the seller’s shopping cart percentage is not 100%, the seller needs to find out the reason. This may be another reason for the seller’s low conversion rate and low store visits. If the seller’s shopping cart percentage is not 100%, it will be more difficult for buyers to operate when purchasing. For example, a product can win the shopping cart 85% of the time, and the product is the seller’s own brand product. The following factors can affect the shopping cart:
1. Low inventory or out of stock: If the seller has no inventory, the seller’s product will obviously not win the shopping cart. The buyer cannot purchase unless there is existing inventory.
2. Account health: If the seller’s account health is affected, Amazon may delete the seller’s shopping cart listing. If the seller violates policy compliance, the seller’s account health rating may drop. If the seller wants to view the health of the seller’s account in the Seller Center, go to the “Performance” tab in the Seller Center and click “Account Health”.
3. High order defect rate or refund rate: If the seller’s products often have problems or returns, Amazon may prohibit the seller’s listing from winning the shopping cart until the problem is resolved.
On the Amazon platform, the Amazon seller’s shopping cart percentage can also reflect whether the seller’s listing has problems. Therefore, sellers should pay special attention to the above three factors that will affect the shopping cart. The explanation of Amazon’s shopping cart percentage is as above.