Amazon is one of the world’s largest e-commerce platforms, but it does not directly display the specific sales of products. So, how to evaluate the sales of competitors on the Amazon platform? Here are two common methods:
1. Use rankings.
Amazon provides multiple rankings, such as Best Sellers, Hot New Releases, Movers & Shakers, and Most Wished For. By observing the products on these rankings, you can get a general idea of their sales. At the same time, you can also use some tools to query specific rankings and sales data.
However, when using rankings, you need to pay attention to some factors:
Consider market capacity: The sales of the top products in the rankings may be high, but the capacity of the Amazon market should also be considered. The more online listings in a category, the greater the room for growth in competitor sales.
Comprehensive analysis: In addition to the rankings, you should also consider the number of reviews, upload time, comprehensive ranking of product categories and other parameters to more accurately evaluate the sales of competitors.
2. Use third-party tools.
There are many third-party tools on the market that can help sellers check product sales on the Amazon platform. These tools provide more precise data and analysis, which can help sellers more accurately evaluate the sales of competitors. However, when choosing a tool, you need to pay attention to its security and compliance, and choose the right tool according to your needs.
No matter which method you use, the most important thing is to learn to analyze and summarize the open data on the Amazon platform. By understanding the ranking of products, the search volume of keywords and the sales of competitors, sellers can improve their operational capabilities and judgment capabilities and better manage their Amazon stores.
Therefore, in order to operate an Amazon store well, you need to focus on product selection, abide by platform rules, optimize, and pay attention to market changes in a timely manner. There is no so-called black technology. The key is to grasp the supply chain, choose the right logistics service provider, and be good at optimizing the listing of each product. Only in this way can you achieve good results in Amazon sales.
When you want to understand the sales of competitors on the Amazon platform, you can combine the methods of using rankings and third-party tools to evaluate. By observing the products on the rankings, analyzing sales data and evaluating key indicators, you can obtain certain sales information. In addition, it is also important to understand the ranking of products, keyword search volume and the performance of competitors. Although it is impossible to obtain specific sales figures, the comprehensive use of these methods can help sellers better understand the market situation, thereby optimizing business strategies and improving sales performance on the Amazon platform.