In the fiercely competitive Amazon market, it is crucial for sellers to understand the sales of competitors. However, Amazon does not publicly display the specific sales data of each product. However, there are some tricks to estimate the sales and inventory of competitors. This article will introduce a practical method to help sellers use Amazon to estimate the sales of competitors.
1. Get an Amazon buyer account.
First, sellers need to apply for an Amazon buyer account. This is very important for estimating the sales of competitors. By having a buyer account, sellers can simulate the purchase process to obtain information.
2. Add competitor products to the shopping cart.
After finding the competitor’s product, add it to the shopping cart. On the shopping cart page, select the product Quantity as 10+, enter the quantity as 999, and click “upgrade”.
3. Check the competitor’s inventory quantity.
On the shopping cart page, you will see the inventory quantity of the competitor’s product. In this way, you can understand the inventory of the competitor.
By repeating the above steps, sellers can estimate multiple competitors. This method can help sellers understand the inventory of competitors and estimate their sales through sales velocity.
It is worth noting that this method is only one way to estimate the sales of competitors and is not absolutely accurate. Sales velocity can be calculated based on inventory quantity and time, but sales may be affected by other factors, such as promotional activities, advertising promotion, etc.
In addition, in addition to the above methods, there are other indicators and tools that can help sellers estimate the sales of competitors more accurately. For example, sellers can observe the feedback and ratings received by competitors in product reviews. High-quality reviews and positive product feedback are usually associated with high sales.
In addition, Amazon also provides some sales analysis tools, such as the Amazon Sales Dashboard and Professional Sales Tools, which can help sellers understand their own and competitors’ sales more accurately. By analyzing sales trends, click-through rates, conversion rates and other indicators, sellers can have a deeper understanding of competitors’ sales.
Finally, it should be noted that estimating the sales of competitors is only one aspect of understanding the market competition environment. Sellers also need to formulate appropriate competitive strategies based on their own situation. Focusing on the quality of their own products, optimizing publicity and marketing methods, and providing excellent customer service are key factors in obtaining more orders and increasing sales.
In short, by using Amazon’s method of estimating competitor sales and other sales analysis tools, sellers can better understand the market competition environment, optimize their own operating strategies, and achieve better sales results. But remember that these methods are only auxiliary tools. Only by considering other market factors and competitive dynamics can a more comprehensive and accurate sales strategy be formulated.