As an e-commerce seller, whether it is domestic or cross-border e-commerce, returns are an issue that must be considered.
Especially for clothing products, the return rate has always been very low, and the return rate has become the most troublesome problem for many Clothing product sellers.
When returning or exchanging goods, if the goods are returned intact, Amazon will add the goods to your FBA inventory again.
But if the packaging of the product or the product itself has a small defect, Amazon will sell it under your product in the form of a second-hand product under the name of “Amazon Warehouse”.
In addition, if the return rate is too high, the performance of your account will also be affected. If the return rate exceeds a certain standard, your product may be removed from the shelves.
Therefore, as a seller on Amazon, we should do our best to reduce our return rate.
First, the various indicators of the product must be clearly marked.
This is most important for those non-standard products.
For example, if you buy products such as plates, stationery, and mice, customers may only pay attention to their functions and appearance.
But if you buy products such as sheets and furniture, the size of the product must be marked in the listing.
And for products whose thickness may affect consumers’ purchasing decisions, the thickness information must also be clearly displayed.
Second, it is best to include a product comparison picture.
What is a product comparison picture? A comparison picture is a picture that compares your product with an object that everyone knows.
Sometimes, the picture of the product itself cannot accurately judge factors such as size, but if you put the product next to a standard product that everyone knows, the size of the product will be clear at a glance.
Third, the product name must not contain false content.
Some sellers, in order to expand product sales, write their listings in a exaggerated way.
Many features and characteristics that the product itself does not have are all written in the product library.
But what happens after consumers get the product?
If you find that your product is not as perfect as you said, returns or complaints are inevitable.
The fourth is customer service communication.
After each return, some customers will leave comments to give feedback on their views on the product.
But most customers do not take any action and return the goods directly.
Therefore, once a return occurs, you can try to contact the customer in the form of an internal letter.
From the ordering interface, you can enter the customer contact interface.
There are several communication topics. If the internal letter allows, communication due to refund is a communication reason allowed by Amazon.
Therefore, there is nothing wrong with sellers here, just contact directly.
In this way, when a buyer wants to return the product, you will register the reason for the return in detail, which is also very necessary for your future product improvements.