When running Facebook ads, the review process of ads is a key step. People who run ads hope to show them to the target audience as soon as possible, but the review time is an uncontrollable factor. So, how long does it usually take to review Facebook ad materials, and what should we pay attention to? Let’s take a look together.
How long does it usually take to review Facebook ad materials? It usually takes a certain amount of time to ensure that the ad content complies with its advertising policies and community guidelines. The purpose of the review is to protect the legitimate rights and interests of advertisers, safeguard the user’s browsing experience, and maintain the healthy development of the advertising ecosystem. According to Facebook’s regulations, under normal circumstances, the review time for ads is 24 hours. This means that once you submit an ad material, it will enter the review queue and the reviewer will review it within about 24 hours. However, it should be noted that this is only an approximate time frame and does not mean that all ads can be reviewed within 24 hours.
In fact, Facebook may conduct more stringent reviews on some ads because these ads may involve some sensitive content or violate specific regulations. These ads may involve politics, social issues, health, finance and other fields, and require more review time to ensure that they comply with relevant regulations and guidelines.
In addition, the review time of ads may also be affected by some additional factors, such as the workload of the reviewer, holidays or other special events. In some cases, the review time of ads may exceed the expected 24 hours. This means that as an advertiser, you need to plan the time of advertising in advance and leave enough review time to avoid delaying your marketing plan.
The content of Facebook ad review mainly involves the pictures, texts, audience targeting, and the content of the landing page or application associated with the ad. The reviewer will carefully review these materials to ensure that they meet the following requirements:
1. The products or services provided must be clearly stated. Ads should accurately present the company, product, service or brand being promoted, as well as the nature of the services provided. On the link landing page of the ad text, the true performance of the product must also be truthfully presented.
2. The attributes or personal characteristics of the user should not be explicitly or implicitly stated. Ads should not contain user personal information, such as name, race, age, physical condition, economic status, etc. This is to avoid discrimination or infringement of user privacy.
3. Disrespectful language should not be used. **The copy of the advertisement should avoid using obscene language, and must standardize the use of symbols, numbers and letters and comply with relevant community guidelines.
4. Do not use false, misleading or deceptive content and claims. **Advertisements should not exaggerate product performance or service effectiveness, nor use false propaganda techniques. Especially for e-commerce customers, exaggerated product descriptions, such as exaggerated advertising slogans such as “black after washing” and “white in 30 days”, as well as exaggerated comparison effects of before and after pictures of products are not allowed.
5. Do not use misleading buttons in pictures. Advertising images should not contain misleading buttons such as “start”, “pause”, “fast forward” and any other buttons, nor should they use fake notification icons, checkboxes, radio buttons or buttons that imply multiple options/operations.
How long does it usually take to review Facebook advertising materials? The review of Facebook ads is an important link to ensure the compliance and quality of advertising content. Although the review time may fluctuate, this is to maintain the good order and user experience of the advertising platform. As an advertiser, understanding the audit requirements and leaving enough time for preparation and planning will help your ads pass the audit smoothly and achieve the expected results and goals.