Although Wish, a cross-border e-commerce platform, is considered to be more friendly to sellers, sellers still need to be wary of the risk of “Wish closing sellers’ stores for no reason”. Closing stores is not a random action of the platform, but is based on a series of regulations and policies aimed at maintaining the integrity and quality of the shopping environment. Understanding the common reasons behind store closures can help sellers better avoid risks and protect their own business results.
1. Infringement issues: Wish platform attaches great importance to the protection of intellectual property rights. Selling products that infringe on the intellectual property rights of others will not only lead to the suspension or closure of merchant accounts, but may also lead to legal disputes. Sellers should strictly abide by Wish’s intellectual property policy, not upload any infringing products, delete pictures and descriptions containing infringing content, and strictly prevent repeated infringements.
2. Product compliance: When sellers add products on the Wish platform, they should pay attention to the compliance of the products and should not publish products without trademark, copyright or patent licenses. It is prohibited to use illegal pictures and texts, as well as pornographic, profane, and racist remarks or pictures. Compliant product releases can help avoid store closures due to illegal products.
3. Multiple account association: If a seller or company has multiple accounts, if one of the accounts is found to be in violation, other accounts may also be affected. Wish uses technical means such as computer fingerprints, access fingerprints, MAC addresses, etc. to detect account associations. Therefore, sellers should be vigilant against violations between different accounts.
4. Refund rate issues: If the merchant cannot fulfill the order and the refund ratio exceeds the regulations, it will result in a warning or transaction suspension. The return rate is also a key factor to consider. A high return rate may lead to the closure of the store. Sellers should improve the fulfillment rate and reduce the return rate to maintain the reputation of the store.
5. Encourage diversion behavior: If the merchant’s products encourage users to leave the Wish platform or contact other platforms, the products may be deleted and the account will be suspended. Sellers should follow the platform regulations and not promote other platform information in their products.
5. False authorization proof: Providing false or misleading authorization proof to sell products will result in account suspension. Sellers must ensure that the authorization proof for selling products is authentic and valid and avoid false claims.
6. Fulfillment rate and return rate issues: The seller’s fulfillment rate and return rate are important indicators for evaluating the store’s operating efficiency. Low fulfillment rate and high return rate will affect the store’s reputation and even lead to account suspension. Sellers should always monitor the order status, ensure that orders are shipped on time, and effectively reduce the return rate.
By understanding the above common reasons for store closures, sellers can avoid risks more specifically, follow the regulations and policies of the Wish platform, and protect their store operations. Compliance, integrity, and quality are the key elements for business success, and are also the best line of defense to avoid “Wish closing the seller’s store without reason.”