The Indonesian e-commerce market has huge potential, similar to Malaysia and Singapore. Its consumption characteristics are similar to those of China, which makes Indonesia a popular target in the e-commerce field. So, what e-commerce platforms are there in Indonesia?
1. Lazada Indonesia – owned by Alibaba.
As one of the leaders in Indonesian e-commerce, Lazada had an estimated 118,500,000 page views in March 2018. The platform is not only active in Indonesia, but also has expanded its business in Thailand, the Philippines, Singapore, Malaysia and Vietnam. Alibaba’s $4 billion investment in Lazada has made it a controlling shareholder of Lazada, and it also appointed Peng Lei as CEO in March this year, showing that Alibaba attaches great importance to the Southeast Asian e-commerce market.
2. Tokopedia – The leader of Indonesian e-commerce.
Tokopedia is a highly anticipated e-commerce platform in Indonesia, with an estimated 111,000,000 page views in March 2018. The platform allows individuals and businesses to register and manage their own online stores. With more than $100 million in investment from Japan’s SoftBank and Sequoia Capital, Tokopedia has gradually emerged. Alibaba invested $1.1 billion in Tokopedia in August 2017.
3. Bukalapak – Localized Indonesian e-commerce.
As one of the leaders of Indonesia’s online trading platforms, Bukalapak’s estimated monthly page views reached 100,000,000 in March 2018. It received early investment from Japan’s Greefeng, and then obtained early financing through cooperation with local startup incubator “Batavia”. Investment institutions such as EMTEK are also constantly supporting Bukalapak to make it stand out from the competition.
4. Blibli – Local Indonesian comprehensive shopping mall.
Blibli is a local e-commerce platform invested by Indonesian tobacco giant Djarum. In March 2018, its page views were estimated to be 45,900,000. The platform covers a wide range of products including electronics, fashion, health, beauty, maternal and child products, home furnishings, decoration, and automobiles. At the same time, Blibli also offers special promotional products and coupons to bring more shopping fun to users.
5. Shopee Indonesia – owned by Tencent.
As an e-commerce giant in Southeast Asia and Taiwan, Shopee has also attracted much attention in Indonesia. According to estimates in March 2018, its monthly page views reached 39,100,000. With the support of Tencent as its parent company, Shopee has achieved remarkable results in the field of e-commerce. With a strong technical team, Shopee is growing and developing.
6. JD.id – JD.com in Indonesia.
JD.id is an e-commerce platform jointly invested by China’s JD.com and Southeast Asian investment bank Provident Capital. Since its operation in November 2015, the platform has gradually shown its comprehensive online shopping characteristics. The development of its own logistics system has also made JD.id stand out in the Indonesian e-commerce market.
7. Elevenia – a localized comprehensive e-commerce platform.
Elevenia is a comprehensive online e-commerce platform invested by Indonesia’s second largest operator and a Korean operator. Its page views in March 2018 were estimated to be 7,300,000. Elevenia has more than 30,000 sellers and more than 4 million products in different categories to meet the diverse shopping needs of consumers.
8. Bhinneka – Professional electronic products e-commerce.
Founded in 1993, Bhinneka seized the opportunity of Internet development after the economic crisis. Expanding from offline stores to online, Bhinneka has become a professional e-commerce platform that mainly sells computers, gadgets, electronic products, home appliances, electrical accessories and tools. Its traffic in March 2018 was estimated to be 7,100,000.
9. Zalora Indonesia – Fashion products e-commerce.
Zalora is a fashion products e-commerce platform founded by Rocket Internet in Southeast Asia in 2012. Its page views in March 2018 were estimated to be 4,850,000. Focusing on fashion items, Zalora has launched in many countries in Southeast Asia and is actively expanding its market.
In summary, many platforms have emerged in the Indonesian e-commerce market, each with its own unique characteristics and advantages. The development of these platforms has not only promoted the growth of the Indonesian economy, but also provided consumers with more convenient shopping options. Whether it is Alibaba’s Lazada and Tokopedia, or the localized Bukalapak and Elevenia, they are affecting Indonesia’s e-commerce ecology to varying degrees. With the continuous development of technology, these platforms will continue to evolve and bring more surprises and convenience to consumers.